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Account Director, Earned Media Strategy

Account Director, Earned Media Strategy

Weber ShandwickBoston, MA, United States
4 days ago
Job type
  • Full-time
Job description

Overview

We are seeking an Account Director to join our Media Relations team within our Health Practice. As a Director, you will lead all aspects of media relations as a key member of integrated client teams. You’ll shape communications strategies, craft earned media approaches, and organize best-in-class media outreach that drive results and positive impact. You’ll bring experience working in the health industry with a proven track record of managing branded and unbranded campaigns with media and third parties. A critical role in our client teams and in our health practice, you’ll be a go-to client contact and supervise large workstreams, junior team members and connect dots across business. You’ll shape earned-first creative concepts, recommend programs and activities, coordinate with clients’ goals, delegate projects, offer counsel to team members, and allocate agency resources to match client budgets. Beyond client work, you’ll engage in our business development process and support activities that develop our health media relations function.

Salary

Base pay range : $109,000.00 / yr - $130,000.00 / yr

Responsibilities

  • Day-to-day client support and counsel
  • Leading media relations efforts for the team including managing junior staff
  • Driving communications support around campaigns
  • Working across internal and external specialists including media, digital, creative and agency partners
  • Providing earned media recommendations across traditional print / online media, newer forms of media, and editorial partnerships

What We Are Looking For

  • Strong sense of accountability and ownership
  • Ability to mobilize and motivate teams
  • Flexibility in having impact as part of a team and as an individual contributor
  • Excellent oral and written business communication skills
  • Strong judgment when working with team members, client contacts and vendors
  • Commitment and dedication to the agency\'s success as well as individual career
  • Ability to anticipate client and team needs
  • Attention to detail and quality
  • Instills confidence with clients and colleagues
  • Qualifications

  • At least 7 years’ healthcare public relations / communications experience, including an interest in working with the media
  • BA or BS in Communications or in a related field
  • Benefits

  • Medical
  • Dental
  • Vision
  • 401k (with employer match)
  • Tuition Reimbursement
  • Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
  • MyDays – Flexible holiday schedules
  • Short-Term Disability
  • Paid Employee Family Leave
  • Family Building Benefit
  • Weber Shandwick is proud to be an Equal Opportunity / Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status. If you need an accommodation to participate in the application process, please contact JobAppAccommodation@ipgdxtra.com. This email address is strictly for applicants requiring special assistance accessing our employment website. Due to volume, messages not related to an accommodation cannot be answered.

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    Director Media Strategy • Boston, MA, United States

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