Manager, In-Restaurant Marketing Communications, Burger King, US&C

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Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

Manager, In-Restaurant Marketing Communications

Role Description: The Manager is the strategic lead responsible for driving a cohesive and impactful brand experience across all consumer touchpoints. This role owns creative and champions the brand’s visual and experiential identity with a focus on long-term brand equity, market relevance, and executional excellence. The Manager ensures every brand expression aligns with the company’s positioning and growth strategy.

RBI follows a 5 day, in-office work schedule to support collaboration. Successful candidates will be expected to work onsite 5 days per week

Responsibilities:

• Lead packaging creative for LTOs and core, at times driving packaging innovation that enhances brand impact, while collaborating closely with key stakeholders
• Own the strategic creative vision for packaging to align with brand goals
• Support renovation projects and market tests with tailored packaging solutions
• Lead the strategic planning for ad hoc brand initiatives across internal and external touchpoints
• Collaborate cross-functionally to scope project needs, define deliverables, and align timelines
• Act as the creative lead, providing direction and approvals on design, messaging, and presentation
• Lead the planning and execution of the convention’s visual identity and brand experience.
• Partner with Leadership to align on how the brand will show up across all convention elements.
• Collaborate with cross-functional teams to ensure consistent messaging and design across every asset and touchpoint.
• Oversee creative direction and maintain brand integrity throughout all visual and experiential executions.
• Translate national strategy into localized toolkits
• Identify market trends to shape proactive local marketing initiatives
• Define the long-term strategic vision for local marketing to drive brand consistency and localized relevance
• Lead the evolution of local marketing as a scalable, high-impact growth lever across markets
• Serve as the senior point of contact for regional/local marketing needs, guiding prioritization and resourcing
• Own and evolve the strategic direction of brand guidelines to ensure consistency across all consumer and internal touchpoints
• Lead the planning and execution of brand guideline updates, including design systems, tone of voice, and application standards
• Enforce visual identity and brand standards across creative outputs (including accurate representation of food products), campaigns, and partner deliverables
• Serve as the marketing communications representative on cross-functional projects to uphold brand integrity and alignment
• Own the strategic and creative direction of food photography to ensure alignment with brand vision and positioning
• Oversee post-production and asset management to ensure imagery is organized, approved, and ready for use across platforms
• Develop annual roadmap for the Gift Card program, including seasonal campaigns and promotional initiatives
• Oversee the creative development of swag items to ensure they align with brand guidelines and resonate with target audiences

#BurgerKing

Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.