Digital Marketing Manager

Digital Marketing Manager

Location : Owings Mills, MD

Employer : Sinai Hospital

Department : Marketing

Employment Type : Full-time - Day shift - 8 : 00am-4 : 30pm

Position Type : Newly Created Position

Salary Range : $34.18-$51.27

Job Summary : Digital Strategy & Execution

Develop and implement digital marketing strategies that align with system-wide goals and support both not-for-profit and for-profit business lines. Manage the ongoing growth and optimization of digital channels, ensuring integration across campaigns and business units.

Social Media

Oversee LifeBridge Health's social media strategy and content calendar across platforms (Facebook, Instagram, LinkedIn, X, YouTube, etc.). Create and curate engaging, relevant content that reflects our mission, promotes services, and highlights community impact. Monitor analytics and engagement metrics, using insights to refine strategy and expand reach.

Email Marketing & CRM

Lead the development and execution of segmented email campaigns that drive engagement, appointments, and loyalty. Manage CRM workflows, marketing automation, and list management to ensure data-driven targeting and personalization. Partner with service line teams to develop lifecycle and nurture campaigns that convert leads into patients.

Reputation & Listings Management

Oversee and optimize LifeBridge Health's presence across Google Business Profiles and other key directories. Manage online ratings and reviews, ensuring timely responses and collaboration with operations teams to address feedback. Track performance and trends to identify opportunities for service improvement and patient satisfaction.

Performance Measurement & Optimization

Track KPIs and performance across digital channels using analytics tools (Google Analytics, social insights, CRM dashboards, etc.). Develop regular reports and actionable insights to improve performance and ROI. Stay current on digital marketing trends, tools, and best practices, with a focus on healthcare and local search optimization.

Collaboration & Leadership

Collaborate closely with marketing, communications, IT, and business development teams to align efforts and ensure consistency across all channels. Manage vendor and agency relationships as needed for digital campaigns, advertising, and analytics support. Contribute to the ongoing evolution of LifeBridge Health's digital marketing strategy as new platforms and technologies emerge.

Requirements :

Degree in Marketing, Communications, Digital Media, or related field

Additional Information :

Who We Are : LifeBridge Health is a dynamic, purpose-driven health system redefining care delivery across the mid-Atlantic and beyond, anchored by our mission to "improve the health of people in the communities we serve." Join us to advance health access, elevate patient experiences, and contribute to a system that values bold ideas and community-centered care.

What We Offer : Impact : Join a team that values innovation and outcomes, delivering life-saving care to our youngest and most vulnerable patients. Growth : Opportunities for professional development, including tuition reimbursement and developing foundational skills for neonatal critical care leadership and advanced certification. Support : A culture of collaboration with resources like unit-based practice councils and advanced clinical education support improving both workflow efficiency and patient outcomes and allowing you to work at the top of your license. Benefits : Competitive compensation (additional compensation such as overtime, shift differentials, premium pay, and bonuses may apply depending on job), comprehensive health plans, free parking, and wellness programs.

Why LifeBridge Health? With over 14,000 employees, 130 care locations, and two million annual patient encounters, we combine strategic growth, innovation, and deep community commitment to deliver exceptional care anchored by five leading centers in the Baltimore region : Sinai Hospital of Baltimore, Grace Medical Center, Northwest Hospital, Carroll Hospital, and Levindale Hebrew Geriatric Center and Hospital. Our organization thrives on a culture of CARE BRAVELYwhere compassion, courage, and urgency drive every decision, empowering teams to shape the future of healthcare. LifeBridge Health complies with applicable Federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex or sexual orientation and gender identity / expression. LifeBridge Health does not exclude people or treat them differently because of race, color, national origin, age, disability, sex or sexual orientation and gender identity / expression.