Digital Communications & Marketing Manager

Use your expert knowledge of digital platforms and superior storytelling skills to put a spotlight on Bellwether’s services and impact.

About Bellwether

Bellwether is a national nonprofit that exists to transform education to ensure students furthest from opportunity achieve outcomes that lead to fulfilling lives and flourishing communities. We work hand in hand with education leaders and organizations to accelerate their impact, inform and influence policy and program design, and share what we learn along the way.

We are a remote-first team, and our work is national in scope, so our flexible working style allows our professionals to work where they have built their lives, which means Bellwether can hire the best person for each role, regardless of geography. This role can be based anywhere in the United States. Up to approximately 10% travel may be required.

Our External Relations (XR) team leads Bellwether’s communications, marketing, editorial, and development work, ensuring that the organization’s work reaches and resonates with key audiences and creates new opportunities for potential funders and clients to partner with us.

About the Position

Bellwether has an immediate opening for a Digital Communications & Marketing Manager who will co-lead the development and manage the implementation of a comprehensive digital communications and marketing strategy for the organization.

The Digital Communications & Marketing Manager will report to Bellwether’s Director of Communications & Marketing, McKenzie Maxson.

Responsibilities

The Digital Communications & Marketing Manager will co-lead the development and manage the implementation of a comprehensive digital communications and marketing strategy for the organization that highlights Bellwether’s services and impact for key audiences and generates leads for future partnerships. They will work collaboratively across the XR team and the organization, embedding themselves into project workstreams as necessary to ensure digital content advances both project and organizational goals. In this position, you should expect to :

Co-lead development of a comprehensive digital communications and marketing strategy.

• Working with the Director of Communications & Marketing, develop strategies that significantly increase engagement with Bellwether’s key audiences (including media, policymakers, funders, and current and prospective clients) across social media (organic and paid), email, and other digital platforms.
• Develop and track metrics that accurately capture Bellwether’s reach and impact on digital platforms based on the organization’s broader communications and impact goals.
• Bring an expert perspective on the best way to use major digital platforms (strategically and tactically), and constantly update this perspective as platforms evolve.

Drive high-impact storytelling and marketing.

Manage Bellwether’s day-to-day presence on digital platforms.

Qualifications

Excited? We are, too. You should apply if you have :

The following traits / skills are preferred but not required :