Digital Marketing Manager

Marketo Marketing Automation Operations Specialist (Seramount)

Seramount, (part of EAB) is a global talent services firm that helps HR leaders prepare for the workplace of tomorrow. We have over four decades of experience creating employee-centric strategies that align with business outcomes for our 600 partner organizations. By combining data-driven insights, expert research, advisory services, and innovative technology, we help unlock what's possible with a truly engaged workforce.

Our business is in growth mode and offers the right person the opportunity to be a part of a dynamic, creative, and highly skilled team partnering with leading companies to build an employee-centric workplace.

At EAB and Seramount, we serve not only our partner institutions and organizations but each otherthat's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards.

For more information, visit our Careers page.

The Role in Brief :

Manager, Digital Marketing Operations & Analytics (Seramount)

The Manager, Digital Marketing Operations & Analytics (Seramount) will be responsible for providing operational, technical, and analytical support within the Seramount digital marketing function serving corporate partners.

This role ensures Seramount's digital marketing programs are scalable and measurable by managing core marketing operations (automation in Marketo, Salesforce integration, database management) and advancing digital marketing enablement and analytics (multi-channel reporting, campaign setup and tracking, and performance measurement across web, social, paid, and email).

The ideal candidate is a problem solver and capable of using project management skills to drive simple and efficient solutions in a complex environment. The role requires building strong collaborative relationships, paying meticulous attention to detail, and communicating with individuals at all levels of the organization. The ideal candidate combines technical expertise in platforms like Marketo, Salesforce, and Google Analytics and Tag Manager with strong collaboration skills, attention to detail, and the ability to help the team scale its digital marketing impact.

The position is open to remote candidates in the continental U.S., as well as those interested in a hybrid position based in Washington, D.C. and Richmond, VA. For remote candidates, travel to one of our offices in Washington D.C. and / or Richmond, VA is required periodically throughout the year.

This role is listed as Marketo Marketing Automation Operations Specialist (Seramount) for posting purposes; the official and internal title of this hire is expected to be Digital Marketing Operations & Analytics Manager (Seramount) to align with EAB business norms.

Primary Responsibilities :

• Assist with the planning and execution of a wide range of marketing operations projects to improve campaign tracking, lead management, and overall execution of marketing campaigns.
• Build and maintain program, campaign, and asset templates in Marketo; update as business needs evolve.
• Respond to requests for support, training, and troubleshooting directed to the marketing operations team and deliver solutions with a customer-focused attitude.
• Partner with Salesforce teams to ensure accurate and timely data sync with Marketo.
• Assist in the research and implementation of new technologies as they are added to the marketing technology stack.
• Working collaboratively, create and maintain dashboards and reports integrating data from Marketo, Salesforce, Google Analytics, and other digital and social platforms to track progress made toward marketing goals.
• Analyze marketing and sales data using Salesforce reports and other tools.
• Partner with web, paid, email, and organic channel managers to contribute to integrated campaign performance reports.
• Audit attribution, tracking, and lead source data to ensure accuracy.
• Configure and manage tracking codes, tags, and pixels via Google Tag Manager and related tools to support website strategy.
• Conduct QA on campaign assets (e.g., links, UTMs, accessibility, formatting) to support error-free launches.
• Document processes, build playbooks, and contribute to team training to help scale Seramount's digital marketing function.
• Provide coordination and operational support to digital channel managers to ensure successful execution and consistency.
• Develop and maintain programs within Marketo for data hygiene, data enrichment, progressive profiling, customized governance filters, and data privacy compliance.
• Identify opportunities for normalizing marketing data to facilitate segmentation and engage with prospects through targeted campaigns.
• Manage creation of marketing segmentation, working with demand generation to ensure all users can identify and reach key buyer audiences with speed and intention.
• Create and share monthly reports on data cleanliness within Marketo.

Basic Qualifications :

Ideal Qualifications :

If you've reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome new perspectives and learn from each other's unique experiences. We would encourage you to submit an application if this is a role you would be passionate about doing every day.

Compensation :

The anticipated starting salary (base) range for this role is $42,000 to $62,500 per year. Actual salary varies due to factors that may include but not be limited to relevant experience, skills, and location. At EAB, it is not typical for an individual to be hired at or near the top of the starting salary range for their role.

This hire will additionally be eligible for discretionary bonus or incentive compensation. Variable compensation may depend on various factors, such as individual and organizational performance.

Benefits :

Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package. Our benefits currently include :