Senior Manager of Marketing and Communications

Job Title : Senior Manager of Marketing and Communications

Department : Communications

Reports to : Managing Directors direct report; Executive Directors indirect report

FLSA Status : Exempt, Full-time

Position Summary

The Senior Manager of Marketing and Communications serves as the lead marketing and communications professional. Guided by our client associations’ strategic plan goals, objectives and strategies, this position tells the story of the client organization and the unique value proposition to inspire a range of stakeholders to engage within our trade associations and with designated public. This is a hybrid position and requires two or three days per week in office, based on client needs and team schedules.

Essential Responsibilities

The Senior Manager is responsible for integrated marketing & communications, the brand experience, event promotion, messaging development, visual identity maintenance and application, public relations communications and multi-channel communication and management. Works closely and collaboratively with all internal stakeholders.

Marketing & Communications

• Develop and execute marketing communications plan for each client that prioritizes audiences, identifies outcomes and measures success
• Leveraging of brand through all communication channels, including events, ads, websites, collateral, social media, multimedia, signage, and other communication channels
• Create impactful messages on the client associations’ stories, as well as the value of membership and client association products and services for priority audiences; oversee the implementation of those messages across all materials and communications
• Manage social media campaigns and new media offerings such as video, podcasts, webinars and other digital communications
• Drive marketing efforts for client associations’, Member Meetings, Annual Conferences, and other events to increase attendance and support the client associations value proposition
• Management of client association websites to include overseeing updates, website development projects and other applicable digital communications
• Management of communication team’s deliverables (e.g. annual reports, marketing collateral, website updates, etc.)
• Drafting content for communications deliverables

Public / Media Relations

Management

Education / Qualifications

Competencies

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