Overview
: We are seeking a
Senior MarTech Technology /Enterprise Architect to lead the technology discovery and target-state architecture of a complex marketing technology transformation.
This role will define the
future MarTech stack and integration blueprint for a multi-platform ecosystem that include various platforms such as
Adobe Experience Cloud,
Salesforce Marketing Cloud, Google Tag Manager, independent CDPs (
ActionIQ, etc), Datawarehouses, DMPs, (
Snowflake), and next-generation loyalty platforms.
Key Responsibilities Architecture & Discovery Lead current-state assessment and
future-state architecture design for Adobe Experience Cloud and surrounding MarTech ecosystem. Define AEM component architecture, content modeling, and multi-site/template strategy for migration from
Broadleaf CMS. Design personalization and decisioning framework leveraging
Adobe Target, Google Tag Manager,
ActionIQ CDP, and Snowflake event streams. Evaluate and recommend
Enterprise DAM strategy (Tamar/Rio/Adobe Assets) and integration with AEM.
Integration & Data Activation Define real-time and batch
data activation patterns between AEM/Adobe Target, Salesforce Marketing Cloud, Snowflake, and CDP. Partner with Data Architect, understand Integration aspects and enable
Next Best Action scenarios and identity resolution across channels. Oversee tagging/measurement strategy using
Google Tag Manager,
Google Analytics 4. Governance & Compliance Ensure solutions meet enterprise security, consent management, and privacy standards (GDPR, CCPA). Provide guidance on data stewardship for marketing and advertising platforms (Google Ads, Meta).
Collaboration & Delivery Work closely with marketing, IT, and business stakeholders to translate customer-experience goals into scalable technical solutions. Produce discovery deliverables:
reference architecture diagrams, migration roadmaps, integration blueprints, and vendor RFP inputs.
Required Skills & Experience 8+ years of experience in
MarTech or Digital Experience architecture, with at least 3+ years in
Adobe Experience Manager (Sites/Assets). Hands-on expertise with
Adobe Target, Adobe Launch/Tags, and personalization frameworks. Experience working with Loyalty platforms--
Voucherify , Antavo , SessionM Experience in
CMS, CRM, PIM, email platforms, social platforms Experience integrating Adobe stack with
Salesforce Marketing Cloud,
Snowflake, and
CDPs (ActionIQ, Adobe RT-CDP, Segment). Exposure to
Google Cloud Platform (Google Cloud Platform) for hosting, data activation, or analytics integration within a marketing technology ecosystem. Strong understanding of
tag management, analytics instrumentation, and privacy/compliance requirements. Proven success leading
large-scale MarTech migrations (CMS, personalization, VoC, or DAM).
Preferred Qualifications Adobe Certified Expert (AEM Architect, Adobe Target, Adobe Launch). Familiarity with
promotion engines (EPE) and loyalty platforms. Prior consulting or agency experience delivering multi-platform marketing transformations.