Digital Advertising Manager Job at Kiterocket in San Diego

Kiterocket is seeking a full-time, Digital Advertising Manager, to join our Seattle or San Diego team. The Digital Advertising Manager will be responsible for developing, executing, and optimizing paid digital media campaigns across the agency. This role focuses on strategy, technical execution, and analytics, partnering with account teams to ensure paid media is integrated seamlessly into client campaigns including advocacy efforts.

Kiterocket is part of Southwest Strategies Group. Southwest Strategies Group is focused on building leaders in our industry and community. Our group of companies is comprised of award-winning institutions across the state : BergDavis Public Affairs, ColLAborate, Katz & Associates, Kiterocket, and Southwest Strategies. With over 120 professionals with diverse backgrounds and experience, our team is uniquely positioned to meet stakeholders where they are. We approach every project as a trusted partner, leveraging our decades of expertise to provide custom strategies that help our clients get results.

Position :

Location and Travel : This person must be located in Seattle, WA or San Diego, CA. Our offices operate on a hybrid schedule, with 3 days onsite in either Seattle or San Diego. Travel is required up to 10-15% of the time. This role will include early mornings, evenings, and weekends as required.

Compensation :

The annual base amount for this position is dependent on several factors, including the candidate’s geographic location, experience, and qualifications. The annual base amount may be adjusted based on market conditions in the location where the employee resides.

A typical annual base range for this role is : $78,000– $95,000 (actual compensation may vary by location and will follow local regulations).

Essential Functions / Responsibilities

Develop paid media strategies for client campaigns, including channel selection, budget allocation by channel, audience targeting, and KPI setting

Manage the technical setup and execution of paid campaigns across platforms (Meta, LinkedIn, YouTube, Google Ads at minimum; streaming and other platforms a plus)

Partner with account teams and designers to ensure creative assets are optimized for each platform; advise on best practices

Monitor campaign performance, optimize in real time, and provide clear reporting and insights to account teams

Support training of Account Coordinators / Account Executives to pull analytics and draft reports for manager review

Work closely with account leads to align paid digital tactics with broader campaign strategies and objectives

Serve as an in-house expert on paid digital advertising, helping elevate internal capabilities and staying current on trends, tools, and platform updates

Additional responsibilities as assigned

Requirements

5–7 years of experience in digital marketing, digital strategy, or online advocacy, with increasing levels of responsibility; agency and campaign experience strongly preferred

Proven experience managing issue-based or political campaigns with a strong focus on digital tactics

Bachelor’s degree in digital marketing, marketing, communications, or a related field

Proficiency with advertising platforms (Google Ads, Meta Business Manager, LinkedIn Campaign Manager) and marketing analytics tools (Google Analytics)

Experience with SEO tools (Moz, SEMrush, Ahrefs) and marketing automation / email marketing platforms (Mailchimp, HubSpot, SharpSpring, Marketo) a plus

Demonstrated expertise in digital marketing strategy development, digital advertising and budget management, content marketing, inbound marketing, online lead generation, reporting, and analytics

Excellent verbal and written communication skills

Ability to manage multiple projects in a fast-paced, deadline-driven environment

Experience with advocacy campaigns and platforms such as NewMode, Quorum, Muster and / or others

Seniority level : Mid-Senior level

Employment type : Full-time

Job function : Marketing and Sales

Kiterocket is an equal opportunities employer and welcomes applications from diverse candidates.

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