Marketing & Culture Manager

At Hyatt, we believe our guests select Hyatt because of our caring and attentive associates who are focused on providing excellent service and meaningful experiences.

Andaz Miami Beach is now recruiting a Marketing & Culture Managerto join the hotel’s opening team. An art-deco building and architectural landmark is home to the newest luxury lifestyle hotel located in the heart of Mid-beach. The property boasts 287 guestrooms including 34 breathtaking suites and the ONLY Ocean-view arrival experience in Miami Beach. The design features elements of texture, art, and pops of color that create a unique and captivating experience. Each suite is designed with floor-to-ceiling windows, most with deep-soaking tubs, and cozy reading nooks. Guests can also enjoy private outdoor terraces with stunning views of the Atlantic and the Miami skyline. Unmatched amenities include a full-service spa, a well-equipped fitness center, a destination dining experience by José Andrés, two pools, and a Beach Club catering to the who’s who of Miami. Spanning 25,000 square feet of innovative indoor and outdoor event space, Andaz Miami Beach will become a landing spot for guests and locals seeking celebratory gatherings that embrace the city's culture of music, art, and fashion.


Position Summary

We’re seeking a dynamic and strategic Marketing & Culture Managerto support marketing at Andaz Miami Beach. This is a high-impact role best suited for a versatile, hands-on marketer who can lead efforts with a direct report to the Area Marketing Director.

The Andaz Miami Beach is an important new opening in the Andaz portfolio, and the Marketing & Culture Manager is key for supporting the marketing plan and continue the development of key neighborhood and Miami based partnerships (such as Music Week, Art Week, Swim Week, Holidays, Pride, etc.) You will also be responsible for delivering a range of events, programming and cultural benefits to Andaz and the local community (examples include partnerships with like-minded Brands, F&B Series, Pop-Ups, Wellness and Lifestyle Activations.)

You’ll support the ongoing marketing, build brand equity, drive revenue through creative campaigns, and create meaningful cultural connections. The role spans content creation, partnerships, programming, digital strategy, PR, and social media, demanding strong executional chops alongside high-level strategic thinking.

Position Responsibilities/ Essential Functions

Brand Strategy

·Support brand storytelling under the guidance of the Area Marketing Director in alignment with The Lifestyle Group’s brand vision.

·Manage annual marketing plans and pre-opening strategies.

·Serve as a key marketing point of contact, collaborating with the GM, Sales, F&B, Spa, Membership, and corporate partners.

·Plan and execute integrated campaigns, events, and press moments, with special focus on relevance and community impact.

·Work closely with PR and creative teams to develop content, programming, and cultural activations.

Digital, Content & Social

·Own the full content and social media strategy for each property, ensuring each channel is tailored, engaging, and on-brand.

·Brief, manage, and coordinate with content creators, photographers, and digital partners to maintain a steady cadence of high-quality visuals and copy.

·Develop paid and organic strategies to support social growth, drive bookings, and amplify cultural moments.

Influencer & PR Relations

·Take an active lead in managing PR agencies, cultural programming, and partnerships to deliver a range of events and cultural benefits to the property and local community.

·Build and manage relationships with media, VIPs, creators, and influencers to drive awareness and buzz across properties.

·Lead press events, media stays, and familiarization trips that build credibility and generate content and coverage.

Cultural Programming & Community Building

·Partner with F&B teams, programming leads, and cultural institutions to bring neighborhood-relevant events to life.

·Be a brand ambassador by engaging with the local community to foster unique relationships and partnership opportunities.

·Create a diverse cultural calendar that highlights lifestyle, wellness, arts, music, fashion, and more.

·Curate moments aligned with Art Basel, Swim Week, Pride, and other Miami tentpoles.

·Monitor competitors and benchmark hotel events against industry peers.

Creative & Collateral

·Support all creative needs across properties including flyers, menus, signage, branded assets, and email templates.

·Manage external creative support when necessary, and ensure all marketing collateral meets brand standards.

Reporting & Budget

·Awareness of tracking marketing budget.

·Report monthly on KPIs, campaign performance, ROI, and media coverage.

Business / Commercial

·Ensure that you are aware of current and future business levels, blackout periods, minimum spends, specials and packages as defined by the Director of Revenue in order to implement effective marketing strategies to support the business during low occupancy periods.

·Develop an effective level of financial awareness at all times in relation to revenue lines, the costs of services, supplies and amenities to minimize costs to the business.

Marketing & Culture Manager Requirements and Qualifications

·A seasoned, self-starter with 3-5 years of marketing experience in lifestyle, hospitality, or F&B.

·A brand builder who can move from strategy to execution effortlessly.

·Strong understanding of digital platforms, influencer engagement, paid media, and cultural trends.

·Comfortable juggling multiple projects and priorities with grace and grit.

·Passionate about hospitality, culture, and crafting unforgettable brand moments.

As an Andaz Miami Beach colleague, you will enjoy the following benefits:

·Free room nights, Discounted and Friends & Family Room Rates

·Medical, Dental, and Vision Insurance with only a 30-day waiting period!

·401K with company match

·Free Parking

·Generous Paid Time Off

·Paid Family Bonding Time and Adoption Assistance

·Tuition Reimbursement

·Employee Stock Purchase Plan

Discounts at various retailers –Apple, AT&T, Verizon, Headspace and many more

Andaz team members work in an environment that demands exceptional performance yet reaps great rewards. Whether it’s career opportunities, job enrichment, or a supportive work environment, if you are ready for this challenge, then we are ready for you.

Our Values:Empathy | Integrity | Respect | Inclusion | Experimentation | Wellbeing

At Hyatt, we believe in the power of belonging - of making people feel at home no matter where they are in the world. We turn trips into journeys, encounters into experiences, and jobs into careers. Join a team that is making travel more human. Connected. Sustainable. Here, everyone’s role matters. Opportunities are yours to shape. Your individuality is celebrated. At the heart of Hyatt is our shared belief that hospitality is more than just a job – it’s a career for people who care.

All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

If you are a results-oriented individual with a passion for selling a vibrant, playful hotel with one-of-a-kind gathering places offering the perfect backdrop for meetings, weddings, and special occasions, become part of Miami’s first Andaz luxury lifestyle resort - Apply now!