Senior Marketing Analyst

A company is looking for a Sr. Marketing Analyst.

Key Responsibilities

Lead campaign performance analysis to evaluate marketing effectiveness and identify opportunities

Develop modeling and attribution frameworks to attribute customer acquisitions accurately

Generate reporting and insights through intuitive reports and presentations for stakeholders

Required Qualifications

Bachelor's degree in Marketing, Finance, Statistics, Analytics, or a related field

3+ years of experience in marketing analytics, preferably in financial services or consumer lending

Proficiency in SQL and data visualization tools like Sigma, Looker, or Tableau

Advanced analytical capabilities, including regression and predictive modeling

Demonstrated mastery of Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) methodologies