Vice President Director, Brand Strategy

Vice President / Director of Brand Strategy

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign's Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world's leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries. The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

As Vice President / Director of Brand Strategy, you'll take ownership in driving the impact of our business, leading the charge for us to become a more influential partner to CMOs and CEOs through the quality of our ideas and our creative work.

Day to day, you'll be tasked with :

• Shaping and articulating a clear strategic vision that aligns creativity, data, and cultural relevance to drive brand growth.
• Translating business challenges into actionable brand platforms that drive measurable results.
• Overseeing strategy across Brand, Digital, Comms, and Media to ensure consistency and connection throughout the brand experience.
• Partnering with the Creative Director and providing inspiration for the Creative Department.
• Championing the fusion of creativity and intelligence ensuring every idea is emotionally powerful and strategically sound.
• Driving deep understanding of people, culture, and context turning insights into ideas that resonate emotionally and drive action.
• Advocating for the consumer's voice at every stage of the brand journey.
• Leading the charge to create and champion our own original organizing ideas, and reducing our reliance on activating those of other agencies.
• Partnering with Data & Analytics teams to bring performance and behavioral insights into brand storytelling.
• Measuring the impact of brand work through effectiveness frameworks, KPIs, and cultural traction.
• Representing the agency's strategic voice externally through pitches, conferences, and thought leadership.
• Managing and mentoring rising Brand Strategy talent.
• Serving as both an anchor and springboard for the other strategic capabilities : Creative, Media & Strategy & Analysis.
• Acting as Guardian angel for Relationship Leads, a trusted partner to Clients, and an ally for New Business.

We're looking for a Vice President / Director with outstanding experience that includes :

Got the sparkle? Apply if you believe your unique skills are a fit. Digitas is an equal opportunity employer.

Our Publicis Groupe motto "Viva La Diffrence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Compensation Range : $127,585 - $200,790 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.