Senior Marketer - Developer Ecosystem Job at black.ai in San Francisco

Job Description

Join the team redefining how the world experiences design.

Hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

Where and how you can work

Our flagship office is in Sydney, Australia, but we've made our way from down under, to a hub in San Francisco, which is now home to our US operations. We offer flexibility in how and where you work. We trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals.

As Canva scales, change continues to be part of our DNA — and this role is no exception. While the current focus is on helping shape how Canva drives value, communicates plan differentiation, and grows our self-serve business, the scope may evolve based on business needs and your strengths. And we like to think that’s all part of the fun.

At the moment, this role is focused on :

We are hiring a Senior or Principal Ecosystem Developer Marketer who can both design the strategy and execute programs that grow our developer base, particularly ISVs who help us win enterprise accounts. This is a full funnel IC role that spans attracting developers, enabling them to build successfully, and ensuring their apps and integrations reach customers through Canva’s marketing and sales channels.

This is an outcome-critical, multiplier role. It ensures Canva becomes not just a product but a platform, woven into the workflows of teams, enterprises, and creators worldwide.

Reporting into the B2B product marketing team, you will own developer and ecosystem growth strategy across three pillars :

Strategic Integrations and ISV Growth : attracting and scaling ISVs, enabling their success, and connecting their impact directly to enterprise adoption.

Developer Marketing and Platform Growth : creating positioning, programs, and campaigns that attract builders, make onboarding seamless, and accelerate app creation and usage.

Go-to-Market for Apps and Integrations : ensuring that apps and integrations reach the right customers at the right time through Canva’s sales and marketing channels.

You will be responsible for both strategy and execution, from designing developer growth motions to driving awareness and adoption of the ecosystem through end-to-end go-to-market. This role requires both strategic vision and hands-on GTM execution skills, with a proven track record of building repeatable and scalable growth programs for technical or platform products.

What you’d be doing in this role

Own developer marketing strategy for apps, integrations, and the platform, with a focus on acquisition, activation, and retention.

Define and evolve a narrative for Canva’s extensibility that resonates with developers, partners, and enterprise customers.

Design and run programs to attract ISV developers, accelerate their success, and connect their outcomes to enterprise account growth.

Ensure apps and integrations are launched effectively and amplified through Canva’s marketing and sales channels.

Partner with Product, Partnerships, and GTM teams to bring integrations and developer capabilities to market.

Build scalable feedback loops with developers and partners to uncover insights and strengthen adoption.

Create differentiated content and messaging tailored to developers, IT professionals, and partners.

Develop and deliver content marketing programs including blog posts, guides, webinars, and case studies that showcase developer success.

Manage CRM campaigns and lifecycle journeys for developers and end users to increase engagement with apps and integrations.

Activate community channels, both owned and external, to build advocacy and momentum among developers.

Work with field and regional marketing teams to include ecosystem stories in events, roadshows, and customer-facing campaigns.

Enable sales and success teams with developer-focused narratives, demos, and competitive positioning.

Contribute market insights to pricing, packaging, and monetisation strategy for apps and integrations.

You will thrive in this role if you have :

We are looking for a senior-level developer marketer who can combine strategic vision with hands-on execution. The ideal candidate has experience building growth programs for technical ecosystems and driving impact across the full funnel.

Experience in developer marketing, ecosystem growth, or platform go-to-market (APIs, integrations, extensibility).

A proven track record of both designing strategy and executing campaigns that attract and grow developers, especially ISVs.

A generalist marketing skillset, with the skills and desire to execute on your ideas autonomously across content, events, case studies and more.

Experience connecting developer success to enterprise impact.

Strong storytelling skills and a clear perspective on platform growth.

Experience in SaaS, B2B, or platform companies across both product and GTM motions.

The ability to work as an autonomous IC while influencing across teams.

A collaborative approach with a focus on outcomes.

About the team :

Canva’s mission is to empower the world to design, and our ecosystem is how we make that mission exponential. By integrating with the tools people use every day, from productivity platforms to publishing channels, and enabling third-party developers and partners to build within Canva, we can deliver more value, deepen engagement, and unlock entirely new growth loops.

We have made incredible progress scaling our app ecosystem and partner integrations. To truly maximise this opportunity, we need to operate with the same level of insight, strategy, and go-to-market excellence that we bring to our core product.

What's in it for you?

Achieving our crazy big goals motivates us to work hard - and we do - but you\'ll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a range of benefits to set you up for every success in and outside of work.

Here's a taste of what's on offer :

• Equity packages - we want our success to be yours too
• Health benefits plans to support you and your wellbeing
• 401(k) retirement plan with company contribution
• Inclusive parental leave policy that supports all parents & carers
• An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
• Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally

Check out lifeatcanva.com for more info.

At Canva we value fairness, and we strive to provide competitive, market-informed compensation whilst ensuring internal equity within the team in each region. We make hiring decisions based on your skills, experience and our overall assessment of what we observed and learnt in the hiring process. The target salary range for this position is $149,000 USD to $204,000 USD. When calculating offers, we make salary decisions based on market data and candidates' skills and experience.

Other stuff to know

We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.

We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you!

Please note that interviews are conducted virtually.

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