GEHC - Marketing Manager III

Marketing Manager - Product Marketing

Wauwatosa, WI

12 Months

Overview

We are seeking a highly organized and strategic Marketing Manager (contract) dedicated to supporting the BARDA program, which aims to advance next-generation point-of-care ultrasound (POCUS) solutions for emergency medicine and trauma care. This role will be instrumental in executing BARDA program deliverables, managing cross-functional timelines, and leading stakeholder engagement initiatives-including a Customer Advisory Board (CAB) and a national clinical partnership with the American College of Emergency Physicians (ACEP).

Key Responsibilities

Customer Advisory Board (CAB) Leadership

• Lead the planning and execution of a multi-year CAB program :

o Develop Client, member profiles, and engagement strategy

o Coordinate quarterly virtual meetings and two in-person summits

o Manage logistics, content development, and follow-up actions

o Synthesize insights and integrate into product and marketing strategy

ACEP Clinical Partnership Engagement

o Coordinate participation in summits, chapter meetings, and strategy sessions

o Align messaging and engagement activities with broader marketing goals

o Capture and apply clinical insights to support product positioning and adoption

Value Prop and Evidence Gen Development

o Develop differentiated value propositions aligned with clinical and market needs

o Coordinate evidence generation to support product claims and clinical utility

o Manage claims matrix planning and validation with cross-functional input

o Support reimbursement strategy including coding, coverage, and payment pathways

o Leverage insights from CAB and ACEP partnership to inform messaging and proof points

Marketing Program Management

o Value proposition development and refinement

o Claims matrix coordination and validation planning

o Evidence generation and customer stories and testimonials

Qualifications

Contract Scope