GEHC - Marketing Manager III

Marketing Manager Product Marketing

Wauwatosa, WI

12 Months

Overview

We are seeking a highly organized and strategic Marketing Manager (contract) dedicated to supporting the BARDA program, which aims to advance next-generation point-of-care ultrasound (POCUS) solutions for emergency medicine and trauma care. This role will be instrumental in executing BARDA program deliverables, managing cross-functional timelines, and leading stakeholder engagement initiatives including a Customer Advisory Board (CAB) and a national clinical partnership with the American College of Emergency Physicians (ACEP).

Key Responsibilities

Customer Advisory Board (CAB) Leadership

Lead the planning and execution of a multi-year CAB program :

o Develop Client, member profiles, and engagement strategy

o Coordinate quarterly virtual meetings and two in-person summits

o Manage logistics, content development, and follow-up actions

o Synthesize insights and integrate into product and marketing strategy

ACEP Clinical Partnership Engagement

Serve as the marketing liaison for a national clinical partnership focused on emergency medicine :

o Coordinate participation in summits, chapter meetings, and strategy sessions

o Align messaging and engagement activities with broader marketing goals

o Capture and apply clinical insights to support product positioning and adoption

Value Prop and Evidence Gen Development

Lead strategic initiatives to define and validate the value proposition, evidence generation, and reimbursement strategy for BARDA-supported innovations :

o Develop differentiated value propositions aligned with clinical and market needs

o Coordinate evidence generation to support product claims and clinical utility

o Manage claims matrix planning and validation with cross-functional input

o Support reimbursement strategy including coding, coverage, and payment pathways

o Leverage insights from CAB and ACEP partnership to inform messaging and proof points

Marketing Program Management

Drive execution of commercial activation deliverables including :

o Value proposition development and refinement

o Claims matrix coordination and validation planning

o Evidence generation and customer stories and testimonials

Collaborate with cross-functional teams (product, clinical, regulatory, regional marketing) to ensure alignment and timely delivery

Track progress against milestones and provide regular updates to leadership

Qualifications

7+ years of experience in healthcare marketing or product management in the USA

Demonstrated experience developing healthcare product value propositions, supporting evidence generation, and navigating reimbursement strategy including coding and coverage pathways

Proven experience managing advisory boards, KOL panels, or customer councils

Strong project management skills with ability to manage multiple stakeholders and timelines

Familiarity with emergency medicine, reimbursement or POCUS technologies is a plus

Excellent communication, facilitation, and documentation skills

Experience working in a matrixed, cross-functional environment

Contract Scope

Estimated 20 30 hours / week

Participation in global team meetings willing to adjust work times to accommodate Europe (early start)

Travel to conferences, CABs and team meetings as needed

Deliverables aligned with product development and launch milestones