Manager 3, Marketing

Group Marketing Manager

Were looking for a strategic, customer-focused, and results-driven Group Marketing Manager to join the Services Lifecycle Marketing team. In this role, youll oversee the lifecycle strategy for Payments and Billpay products, guiding customers across their end-to-end journey. Youll be responsible for leading a team to drive cross-sell, upsell, activation, retention, and win-back efforts for these products. With a strong focus on measurable outcomes and a data-driven mindset, youll work cross-functionally to shape and execute best-in-class initiatives that delight our customers while achieving critical business objectives.

Responsibilities

• Define and execute the lifecycle marketing strategy for Payments and Billpay, with a focus on driving measurable outcomes across KPIs including attach, first-time use (FTU), retention, upsell, and win-back.
• Leverage strong business acumen to set baseline and incremental targets in partnership with Finance, track month-to-month pacing, and use early indicators to identify forecast risks. Proactively rally cross-functional teams to implement strategic initiatives that address gaps and drive results.
• Lead and mentor a team of talented lifecycle marketers, offering clear direction, removing roadblocks, managing workloads, and fostering professional growth through regular feedback and goal-setting.
• Oversee the development and execution of multi-channel campaigns across email, push, SMS, and in-product messaging, ensuring alignment with business priorities and customer insights.
• Leverage customer insights and behavioral data to deeply understand pain points, inform personalization at all stages of the funnel, and inspire strategies designed to drive conversion, retention, and engagement. Partner with Data Scientists and operational teams to drive segmentation effectiveness through the use of models and AI.
• Foster a test-and-learn culture, driving innovation while building scalable processes that balance speed with excellence.
• Analyze campaign performance, identify actionable insights, and implement iterative improvements for continuous optimization and growth.
• Partner closely with robust cross-functional team including PMM, Data Science and marketing operations to ensure relevancy, timely delivery and precise measurement for all campaigns.
• Advocate for the customer by building close relationships with stakeholders to influence prioritization, roadmaps, and execution of lifecycle marketing strategies.
• Partner with Growth Marketing and data teams to establish learning agendas, coordinate A / B testing, and scale successful campaigns across the organization.
• Stay ahead of industry trends and experiment with fresh approaches to lifecycle marketing to enhance customer and business outcomes.

Qualifications