Marketing Manager II, US&C Mobility

Marketing Manager II, US&C Mobility

We're looking for a passionate, commercially-minded marketing specialist to lead on consumer growth & engagement initiatives across the US and Canada Uber Mobility business. The Marketing Manager II, US&C Mobility will own and execute marketing frameworks and campaigns that can accelerate adoption of our Mobility business by deepening penetration within critical audiences and supporting the launch of new products. Working collaboratively with Operations, Product & Performance Marketing and Comms, they will have the opportunity to build, develop, and scale comprehensive marketing campaigns to drive both brand and business impact.

What you'll do :

• Strategy & Planning : Lead the strategy, planning, including aligning on business objectives and priorities, defining the product and audience specific growth narrative for the year, developing a strategy to meet brand / business goals.
• Campaigns Strategy & Execution : Own the strategy & development of each campaign & growth lever, ensuring strong briefs, clear processes and exceptional execution.
• Agency & Creative Management : Work directly with multiple agencies, internal creative, production, business affairs, and PR agencies to build break-through, consumer-centric work that is focused on driving short and medium term audience growth, product trial and overall user engagement.
• Analytics & Measurement : Work with Business and Marketing Analytics teams to craft robust and strategic analyses that inform both what we prioritize and how we execute. Implement A / B testing and optimization strategies to monitor and improve conversion rates at key touch points throughout the marketing funnel.
• Business Integration : Serve as a strategic partner to the Operations teams, helping to bring a brand / consumer lens to key business discussions while ensuring that our growth and engagement marketing plans are delivering on critical growth goals.

Basic qualifications :

Preferred qualifications :

For New York, NY-based roles : The base salary range for this role is USD$157,000 per year - USD$174,000 per year. You will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. You will also be eligible for various benefits.