Vice President of Marketing Strategy

Marketing Director

Overview : Responsible for overseeing the performance, strategy, and executional excellence of all Sector / Practice Marketing Directors within HKS. Reporting directly to the Chief Marketing Officer, this individual will act as the strategic and operational mentor, coach, and quality assurance lead across all sector-specific marketing efforts. Ensures that every practice marketing plan is audience-centered, insight-led, aligned with firmwide goals, and executed in collaboration with Marketing's Centers of Excellence (COEs). Works with both a strategic and operational mindset, responsible for driving consistency, innovation, and measurable business impact across all sectors.

Responsibilities : Leads, develops, and manages the team of Sector & Practice Marketing Directors across all HKS sectors (e.g., Health, Community, Hospitality, Interiors, etc.) Pressure-tests marketing strategies to ensure alignment with firm goals, client insights, competitive dynamics, and brand positioning Ensures all Sector / Practice Marketing Directors follow HKS marketing best practices, frameworks, campaign calendars, and performance measurement protocols Serves as the strategic liaison between SMDs / PMDs and the CMO, surfacing key sector learnings, opportunities, and risks Drives consistency in value proposition development, messaging, campaign briefs, and sector marketing scorecards Facilitates peer learning and cross-pollination across sectors by leading regular SMD / PMD roundtables and strategy sessions Mentors SMDs / PMDs on effective stakeholder engagement, especially with Sector CEOs and COE leads Collaborates with all COEs including Marketing Ops, Market Data, Communications and Brand to align resources and support strategic needs Regularly assesses sector marketing performance and recommend improvements to people, processes, and priorities Contributes to broader marketing leadership, including governance, budgeting, capability building, and succession planning Models and holds others accountable to the firm's cultural values, including a commitment to quality, innovation, learning and growth Oversees and actively invests in the professional development of staff through mentoring, performance management and career planning Leads efforts in attracting, training, retaining, growing and recognizing diverse talent Manages conflict effectively and encourages a healthy team environment Fosters and maintains a collaborative professional working relationship with the project team, including promoting communication and creating approachability Takes personal responsibility for fostering a green workplace through sustainable work practices Develops budgets and timelines of team projects in collaboration with Chief Marketing Officer Responsible for the financial implications of overhead and chargeable time, including accountability to project plan and planned utilization rate Collaborates in managing projects to satisfy requirements with best possible ROI and delivering projects on defined budget requirement Coaches practice leadership, BD and Marketing to create go-to-market strategies to successfully deliver against the firm's growth and revenue goals

Qualifications : Bachelor's degree in Advertising, Marketing or related degree Typically with 15+ years of progressive marketing leadership experience, ideally in complex matrixed organizations Proficiency in MS Office Suite, including Microsoft Word, Excel and PowerPoint preferred Prior experience in professional services, architectural or design industries preferred Experience leading high-performing B2B marketing teams and building integrated marketing strategies Experience working with or managing marketing Centers of Excellence (COEs) Strong understanding of market research, competitive intelligence