Vice President, Membership & Mid-Level Giving

Vice President, Membership & Mid-Level Giving

The Vice President, Membership & Mid-Level Giving (VP) is a visionary, data-driven, and audience-centered leader responsible for growing KQED's most critical community of supporters its members. This role drives strategy and innovation for the full lifecycle of membership and mid-level giving, from acquisition through retention and upgrade, cultivating a deep sense of connection and shared purpose between audiences and KQED's mission.

The VP combines strategic foresight, creativity, and analytical rigor to lead one of the most dynamic membership programs in public media. As both a collaborative partner and innovative problem-solver, the VP will champion audience loyalty and philanthropic support across platforms, using data, experimentation, and storytelling to deepen engagement and expand impact. The VP will play a central role in integrating membership strategy into KQED's unified content approach, ensuring that content verticals include clear membership value propositions and conversions pathways from their inception.

The VP will help shape annual and multi-year fundraising plans and will work across departments including development, content, programming, product, marketing, audience intelligence, IT and Finance to ensure membership growth strategies are integrated into KQED's broader audience and revenue goals. Critical to this role is embedding membership functionality and benefits within KQED's owned digital platformsparticularly the KQED app and websitecreating seamless experiences that reward members and convert engaged users into supporters. The role oversees the membership and mid-level department and directly manages the Executive Director of Member Fundraising & Donor Relations, the Executive Director of Membership Operations, and the Director of Audio Fundraising.

KQED envisions a public media organization with a culture that centers on human dignity, equity, and belonging. This will enable us to better serve and reflect the Bay Area through diverse and inclusive storytelling.

We value the contributions of marginalized people in society including Black, Indigenous, and all people of color, people with disabilities, and LGBTQIA+ people and we believe that these communities must be centered in the work we do, and we strongly encourage members of these communities to apply.

KQEDs mission that drives us :

KQED provides citizens of Northern California with a community-supported alternative to commercial media. We provide citizens with the knowledge they need to make informed decisions; convene community dialogue; bring the arts to everyone and engage audiences to share their stories. We help students and teachers thrive in 21st-century classrooms, and take people of all ages on journeys of explorationexposing them to new people, places and ideas.

This role will work hybrid between working in KQEDs newly renovated headquarters and working remotely.

Essential Functions

Strategic Leadership

• Lead the development, execution, and evaluation of comprehensive, multi-channel fundraising strategies to acquire, retain, and engage KQED members and mid-level donors.
• Partner with the Chief Operating Officer and Chief Financial Officer leadership to establish annual and long-term goals, OKRs and growth strategies that align with KQED's mission, strategic plan and financial outlook.
• Champion an audience-centric, loyalty-based culture that views membership as both a philanthropic and participatory relationship with KQED.
• Collaborate with the VP of Philanthropy to create seamless pathways and drive a pipeline from first-time membership through mid-level to major and legacy giving. Be a key partner with VP of Philanthropy on 3-year Strategic Philanthropy Initiative.
• Serve as an active participant in organizational strategic planning and initiatives that connect audience engagement and revenue growth.
• Work closely with content leadership to integrate membership strategy into KQED's unified content approach, ensuring all major content initiatives include clear membership conversion strategies and exclusive member benefits.

Growth, Engagement, and Innovation

Financials and Operations

Data, Insights, and Performance

Operational and Team Leadership

Qualifications

Knowledge and Experience

Physical Demands