Senior Associate, SEO Marketing| Retail Bank

SEO Marketing Senior Associate

The Capital One Consumer Bank Marketing Operations and Technology team is a growing group looking to bring in new, excited marketers. MarTech is responsible for managing consumer data and audiences, automating marketing technologies & platforms, reporting and analytics, incentives, prioritization and workflow, well-managed and delivering a best-in-class web and SEO experience. The SEO program consists of numerous workstreams : acquisitions SEO, local SEO, content marketing, technical improvements, SEO reporting and analytics, SEO research and consultation. We exist to "be found, help people and grow the business." Our team is on the forefront of SEO strategy across the Capital One Enterprise, we're constantly evolving to meet the shifting demands of the digital marketing landscape (AIO and GEO), and we're having fun with our wide-ranging partners while we're doing it. The SEO Marketing Senior Associate role will be responsible for bringing our SEO program to life across the workstreams. They will need to be able to thoughtfully execute end-to-end marketing practices - from organic keyword and competitive research, to agency and editorial briefing and creative development, through results analysis to feed the next cycle of work - to deliver impactful, bottom-line business growth. Your mission will be to attract, engage, and convert prospective customers by creating a best-in-class content and acquisition experiences that answers their most pressing financial questions and positions Capital One as their trusted partner.

You'll be the engine behind our organic growth strategy for checking, blending the art of compelling storytelling with the science of search engine optimization. You'll dive deep into consumer intent, conduct meticulous keyword research, and craft content that not only ranks highly but also builds trust and drives account applications. This isn't just about writing blog posts; it's about owning the end-to-end content lifecyclefrom strategy and creation to optimization and performance analysisall with the goal of helping more Americans find the right product or service.

General Responsibilities

• Incorporate SEO best practices into all marketing to improve organic rankings, traffic, and accounts to Capital One web properties
• Review organic search research (content gap, competitive, technical, etc.) to identify relevant trends and patterns to inform on-site & off-site development
• Create holistic editorial briefs, leading to compelling customer and prospect communications
• Review and provide feedback on marketing channel assets, such as articles and videos; apply foundational industry, bank, and Capital One product knowledge to improve these assets
• Manage marketing creative review processes in workflow management systems
• Tactfully negotiate compromises and common ground with stakeholders to find solutions during creative development
• Monitor, manage, and organize SEO intake requests from internal and external partner groups; digest information and communicate relevant points to agencies and internal partners
• Flawlessly execute a well-managed governance process to ensure audit readiness for all consumer-facing marketing assets
• Provide feedback and share with key stakeholders on web analytics, KPIs and SEO reports to highlight business-relevant insights; create and manage dashboards for respective KPIs
• Day-to-day management of agency partners; including building and iterating on meeting agendas, compiling takeaways and action items, communicating leadership messages to partners and handling all scheduling and logistics
• Seamlessly manage a budget across multiple internal partners and external agencies
• Manage workload in agile environment

Specific Responsibilities

SEO Strategy & Execution

Content Marketing & Development

Additional Considerations

Basic Qualifications

Preferred Qualifications

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter. This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and / or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website.