DIRECTOR - RESTAURANT MARKETING

Director, Restaurant Marketing

The Restaurant Marketing Director will play a vital role in the success of a restaurant by developing and implementing marketing strategies that align with the company's goals. This position is essential for driving brand awareness, attracting new customers, and retaining existing ones. By analyzing market trends and customer preferences, the Director of Restaurant Marketing creates promotional campaigns that enhance the restaurant's visibility and profitability. Using a mix of marketing, promotional, advertising, social media and public relation activities, the Director of Marketing will take an integrated approach to marketing planning and implementation. Acting as a brand ambassador the person must harmonize the culture, mission, values, and quality standards to ensure that all Cafes maximum potential is achieved. Interacting with employees, guests, agencies and owners this person must contribute to a positive and professional work environment.

Responsibilities

• Oversee the Marketing Managers of the Hard Rock Cafe Division.
• Design and launch restaurant-focused marketing strategies that strengthen the Hard Rock Cafe brand, drive traffic, and deliver incremental revenue.
• Create new activations that differentiate Hard Rock Cafe from competitors and resonate with diverse audiences (Gen Z, families, tourists, locals).
• Partner with Culinary, Operations and Retail teams to integrate food, beverage, merchandise, and experience into unified marketing campaigns.
• Continuously analyze restaurant and casual dining trends to identify opportunities for Hard Rock Cafe to innovate and lead.
• Work with selected agency partners the implementation of the online campaign and creative, and ensure all relevant communication is available to local teams.

Field Implementation & Support

Cross-Functional Leadership

Qualifications

Qualifications & Experience

Key Attributes

Additional Details :

Employment Preference :

The Tribal Council gives preference in all its employment practices to Native Americans. First preference in hiring, training, promoting and in all other aspects of employment is given to members of the Seminole Tribe who meet the job requirements. Second preference is given to other members of federally recognized Native American Tribes who meet the job requirements.

Closing :

Hard Rock International is an equal opportunity employer. We live our motto LOVE ALL SERVE ALL, and strive to foster an inclusive workplace culture for every team member. Hard Rock welcomes and encourages applications from people with disabilities. Consistent with the Americans with Disabilities Act (ADA), it is the policy of Hard Rock to provide reasonable accommodation when requested by a qualified applicant or employee with a disability, unless such accommodation would cause an undue hardship. The policy regarding requests for reasonable accommodation applies to all aspects of employment, including the application process. If reasonable accommodation is needed, please contact a member of our Human Resources team.

Disclaimer

While this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change, (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).