Urban Outfitters Brand Marketing Coordinator, Brand Partnerships

Brand Marketing Coordinator

Urban Outfitters is looking for a Brand Marketing Coordinator focused on Brand Partnerships. The Brand Partnerships Marketing Coordinator supports the execution and administration of brand marketing initiatives, with a focus on partnership activations, co-branded campaigns, and media collaborations. This role ensures operational efficiency across internal teams and external partners by managing timelines, tracking deliverables, and maintaining accurate documentation. The coordinator plays a key role in supporting the brand's visibility and engagement through strategic partnerships and marketing programs.

Role Responsibilities

• Campaign & Partnership Coordination : Assist in the development and execution of brand partnership campaigns, including co-branded initiatives, influencer activations, and media placements. Draft and maintain campaign briefs, timelines, and deliverables in collaboration with internal stakeholders. Coordinate with creative, merchandising, and digital teams to ensure timely delivery of assets. Track campaign performance metrics and assist in compiling post-campaign recaps and reports.
• Administrative & Operational Support : Schedule and coordinate meetings, prepare agendas, and document meeting notes. Maintain organized digital records for contracts, creative assets, and campaign documentation. Process invoices, purchase orders, and shipping requests related to partnership and co-op marketing. Support budget tracking and reconciliation for partnership and media initiatives.
• Project Management : Use project management software to manage timelines, assign tasks, and monitor progress. Identify and escalate potential delays or roadblocks to ensure timely execution. Assist in optimizing workflows and improving team processes for greater efficiency.
• Vendor & Influencer Relations : Coordinate product ordering and shipping for influencer gifting and partner activations. Serve as a liaison between internal teams and external vendors to ensure brand standards and deadlines are met. Track influencer and partner content performance and engagement metrics.
• Media & Co-op Marketing : Support the execution of paid media plans by coordinating asset delivery and monitoring live placements. Assist in managing co-op marketing efforts, including partner communications, deliverable tracking, and budget documentation.

Role Qualifications

Key Attributes :

Models behaviors that align with URBN's values...

U - Unite in communicating and collaborating with integrity.

R - Respect our planet, our world, and each other.

B - Build lifestyle brands through creative entrepreneurship.

N - Nurture meaningful connections with customers and employees.

The Perks

URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com / work-with-us / benefits.

EEO Statement

URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.