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ReachMobi
Senior Digital Media Buyer - HYBRIDReachMobi • Philadelphia, PA, United States
Senior Digital Media Buyer - HYBRID

Senior Digital Media Buyer - HYBRID

ReachMobi • Philadelphia, PA, United States
30+ days ago
Job type
  • Full-time
Job description

Job Title

Why ReachMobi? At ReachMobi, there are no ceilings. You are the owner and architect of your career path, with no one-size-fits-all model. We are both visionaries and builders, operating without bureaucracy or red tape. Our ethos is simple: have an idea in the morning, ship it by the afternoon, and have data by the evening. No matter your role, you operate as a founder, building, scaling, and continuously growing into what's next.

As an incubator for app studios, we provide the technology, leadership, and resources needed to turn bold ideas into scalable businesses. We don't just build apps, we build the companies behind them and the future CEOs who lead them.

An industry-leading mobile app developer, ReachMobi works tirelessly to connect users to a mobile experience that is completely tailored around the end-user.

Our invaluable array of apps provides users with the power to transform their devices into something that perfectly aligns with their personalities and passions while enhancing functionality and customization.

ReachMobi lives at the junction where the science of cutting-edge technology meets with audience engagement to create a new and powerful force that fosters real, long-term relationships with users. We pride ourselves on leading the industry in mobile engagement and monetization. We've gathered a "one-for-all" minded, world-class team of innovative developers, marketing ninjas, imaginative designers and content developers whose zeal for what they do is slightly north of fanatical. Seriously

How You'll Make an Impact

  • Lead the strategy, development, and optimization of paid media campaigns across mobile, social, search, and display channels.
  • Own digital media partnerships and negotiate top-tier placement deals with platforms and providers.
  • Drive performance-based marketing initiatives (CPA/CPI/CPC), optimizing for ROI, LTV, and retention.
  • Collaborate cross-functionally with Product, Creative, and Data teams to inform campaign strategy and align media initiatives with business goals.
  • Mentor and guide junior media buyers, fostering best practices in campaign creation, optimization, and reporting.
  • Conduct in-depth market research to uncover growth opportunities, identify trends, and scale profitable user cohorts.
  • Create, test, and optimize ad copy and creative assets, including text, image, and video.
  • Analyze campaign performance, prepare executive-level reports, and provide actionable recommendations to maximize efficiency and results.

What You Need

  • 5+ years of experience managing performance-based mobile and digital campaigns across multiple channels (Facebook, Google, affiliate networks, programmatic, etc.).
  • Proven track record of developing media strategies that scale, improve ROI, and meet LTV and retention goals.
  • Strong analytical skills; experience translating complex data into actionable insights and business recommendations.
  • Expertise in Excel (pivot tables, VLOOKUP, SUMIF, data visualization) and media analytics platforms.
  • Firsthand experience creating compelling ad copy and creative assets; knowledge of A/B testing and iterative optimization.
  • Leadership or mentoring experience preferred.
  • Mobile advertising experience highly desired.

Values

At ReachMobi, our core values guide how we work, make decisions, and show up every day. We move fast, take ownership, and focus on delivering results that matter. We rely on data to guide our decisions, challenge ourselves to continuously improve, and stay focused on winning as a team. We operate without drama or ego, treating others with respect and keeping our attention on the work. Together, these values set clear expectations for accountability, collaboration, and performance across the company.

  • Data Driven: We speak in data and act on what matters. Decisions are grounded in evidence, not assumptions, and we use data to focus on the work that has the greatest impact.
  • Get Sh*t Done: We move fast, take ownership, and deliver. We focus on action over process and don't get stuck in unnecessary meetings or red tape. Everyone is empowered to solve problems, follow through, and get the work across the finish line.
  • Beat The Goat: We challenge the best and keep iterating until we win. We don't settle for "good enough," and we don't wait for permission to make things better. This value reflects a relentless focus on results, the courage to take smart risks, and the discipline to keep pushing forward when things get hard. We take ownership, learn quickly, and adapt until we find the right solution.
  • No Drama, No Egos, No As*holes: Drama distracts. Ego isolates. We focus on the work. Drama is distracting, and we can't win when ego gets in the way. We treat others with respect, regardless of title or role, and we don't let hierarchy define how we collaborate. When we leave drama at the door and put ego aside, we create an environment where teams can focus, trust each other, and win together.

Benefits Overview

  • Hybrid schedule, Monday and Friday WFH flexibility
  • Unlimited Paid Time Off along with 10 paid holidays
  • 401k match up to 4%, Health/Vision/Dental, Flexible Spending Accounts
  • Life Insurance, AD&D, STD and LTD 100% employer paid
  • Sponsorship available
  • Complimentary snacks, beverages, beer fridge, daily catered lunches
  • No dress code
  • ReachMobi is officially certified as a Great Place to Work!
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Senior Digital Media Buyer - HYBRID • Philadelphia, PA, United States

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