Talent.com
The Mosquito Authority
Paid Media SpecialistThe Mosquito Authority • Charlotte, NC, United States
Paid Media Specialist

Paid Media Specialist

The Mosquito Authority • Charlotte, NC, United States
30+ days ago
Salary
$70,000.00 yearly
Job type
  • Full-time
Job description

Paid Media Specialist

Are you passionate about supporting business owners and helping them grow? Do you enjoy being the go-to partner who helps clients show up at the right moment and make confident, performance-driven decisions? If so, this role may be a great fit.

About Main Line Brands

Main Line Brands, LLC is an award-winning multi-brand franchisor headquartered in Charlotte, NC. We support more than 230 franchisees across 500+ markets in the U.S. and Canada. Our portfolio includes Mosquito Authority, Pest Authority, and Fitness Machine Technicians. Our focus is not just growth, but building strong, resilient franchise businesses. We value integrity, accountability, and results, and we operate with a collaborative, high-performance mindset.

About the Role

The Paid Media Specialist plays a critical role in driving lead generation and local market growth across a multi-brand, multi-location franchise system. This role is responsible for planning, executing, optimizing, and reporting on paid digital media campaignsprimarily across Google Ads and Metato support franchisee success while aligning with brand-level strategy and performance standards. This role partners closely with internal marketing, operations and franchise support teams to ensure campaigns are executed consistently, efficiently, and with a strong focus on ROI. The Paid Media Specialist also supports franchisees by translating performance data into clear insights and actionable recommendations. This role is ideal for a performance-driven marketer who thrives in fast-moving environments, values testing and optimization, and can clearly articulate what's workingand why.

Key Responsibilities

Paid Media Strategy & Execution

  • Plan, launch, and optimize paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn.
  • Own day-to-day campaign execution, including targeting, bidding, creative testing, and budget allocation.
  • Make data-driven decisions on what to scale, pause, or sunset based on performance.

Performance Optimization & Analytics

  • Analyze campaign performance and translate insights into actionable optimizations.
  • Monitor spend, pacing, and efficiency against lead, pipeline, and ROI targets.
  • Partner with analytics teams on attribution and conversion performance.

Budgeting & Forecasting

  • Own campaign budgets, forecasting, and performance tracking across channels.
  • Ensure efficient use of spend aligned with growth goals.

Collaboration & Innovation

  • Collaborate cross-functionally to identify opportunities and share insights.
  • Champion testing of new ad formats, platforms, and optimization strategies.

Qualifications & Experience

  • Bachelor's degree in Marketing, Business, Analytics, or related field.
  • 36 years of hands-on paid media experience across search and social.
  • Strong experience with Google Ads, Meta Ads, and LinkedIn.
  • Proven ability to optimize toward pipeline, revenue, and ROAS goals.
  • Strong analytical and communication skills.

Compensation & Benefits

  • Base salary range: $70,000$90,000, based on experience and location.
  • Competitive benefits package including health insurance, PTO, and professional development.
  • Growth opportunities as the organization scales.

Nice to Have

  • Experience with multi-brand, multi-location, or franchise organizations.
  • Familiarity with marketing automation platforms, CRMs, and conversion tracking.
  • Experience collaborating with agencies or external partners.

Flexible work from home options available.

Create a job alert for this search

Paid Media Specialist • Charlotte, NC, United States

Similar jobs

Family Medicine

Delta CompaniesCharlotte, North Carolina, United States
Permanent

COMPENSATION AND BENEFITS Family Medicine (FM).Relocation Assistance (Negotiable).Weeks Paid Time Off Plus 7 Paid Holidays.Full Benefits Package: Medical, Dental, Vision, Life, Disability, Retireme... Show more

 • Promoted • New!

Earn Side Money at Home Testing Products

Product Review JobsTROUTMAN, NC, United States
Full-time

Compensation: Varies per assignment.Location: Remote (USA) Company: ProductReviewJobs Thank you for your interest in becoming a Paid Product Tester.This opportunity is for completing market res... Show more

 • Promoted

Markets Support Specialist

Bank of AmericaCharlotte, NC, United States
Full-time

Bank Of America Job Opportunity.At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection.We do this by driving Responsible Gro... Show more

 • Promoted • New!

E-Commerce & Social Media Specialist

Boy Scouts of America Supply GroupCharlotte, NC, United States
Full-time

E-Commerce & Social Media Specialist.The E-Commerce & Social Media Specialist applies knowledge of digital marketing, e commerce, and AI enabled marketing technologies to support e commerce and mul... Show more

 • Promoted

Material Prep - Stile Manager

Owens CorningFort Mill, SC, US
Full-time

Shift: Monday - Friday 3:00pm - 11:30pm.Hourly Rate: $19 with a shift differential.Material Prep prepares the components for the layup line to build.Reads/interprets schedules, pulls accurate mater... Show more

 • Promoted • New!

Funding Specialist

Bolton & MenkCharlotte, NC, United States
Full-time

Bolton & Menk has an exciting opportunity for a Funding Specialist to join our Corporate Funding Team.This position could be located out of our Charlotte or Raleigh office locations.As a Top Workpl... Show more

 • Promoted

Remote Media Strategist: Real-Time Opportunities

Terakeet LLC.Charlotte, NC, United States
Remote
Full-time

A leading marketing firm in Charlotte, NC is seeking a Media Strategist.The role involves tracking online content and identifying risks and opportunities while ensuring client confidentiality.Candi... Show more

 • Promoted

Speech Language Pathologist / PRN

BrightSpring Health ServicesStatesville, NC, US
Full-time

Speech Language Pathologist / PRN.Rehab Without Walls Neuro Rehabilitation.Rehab Without Walls Neuro Rehabilitation.Make an Impact in our Home and Community Program!.An experienced SLP, enthusiasti... Show more

 • Promoted • New!

Remote Media Strategy Lead -- Marketing Manager

The Fountain GroupCharlotte, NC, United States
Remote
Full-time

A national staffing firm is seeking a Media Strategist / Marketing Manager for a remote role.This position focuses on developing media strategies to align with business objectives while collaborati... Show more

 • Promoted

Remote Investment Analyst - AI Trainer ($50-$60 per hour)

Data AnnotationLake Wylie, South Carolina
$50.00 hourly
Remote
Full-time

DataAnnotation is committed to creating high-quality AI.Enjoy the flexibility of remote work and the freedom to set your own schedule.This is an opportunity to work with us as an independent contra... Show more

 • Promoted

Earn $60K–$160K While Helping a Family Grow

Roots SurrogacyTroutman, NC, US
Full-time

Looking for a meaningful way to earn significant income while doing something truly impactful?.Surrogacy with Roots offers one of the most supported and well-compensated journeys available.Base com... Show more

 • Promoted

Wealth Management Associate

The Pelora GroupCharlotte, NC, United States
Full-time

The Wealth Management Associate is responsible for supporting advisor growth across annuity, advisory, and emerging affluent client segments by providing internal wholesaling, planning strategy sup... Show more

 • Promoted

Travel Nurse RN - Telemetry - $1,513 to $1,681 per week in Western North Carolina, NC

TravelNurseSourceWestern North Carolina, NC, US
Full-time

Registered Nurse (RN) | Telemetry.Assist physicians with patient management.Identifies irregular telemetry readings and notify appropriate medical team members.Monitor and adjust specialized equipm... Show more

 • Promoted

Hiring: Part-Time Research Participants (Pay up to $790/wk)

MaxionRock Hill, SC, US
Full-time +2

Want to make extra money on YOUR schedule? Join our exclusive list of research study participants and .Perfect for anyone seeking remote, part-time, or temporary work, these opportunities require .... Show more

 • Promoted • New!

Travel MRI Tech - $2,250 per week in Rock Hill, SC

AlliedTravelCareersRock Hill, SC, US
$2,250.00 weekly
Full-time

AlliedTravelCareers is working with MedPro Healthcare Staffing to find a qualified MRI Tech in Rock Hill, South Carolina, 29730!.Joint Commission-certified staffing agency, is seeking a quality MRI... Show more

 • Promoted

Central American Partnerships Specialist

Global Support and DevelopmentCharlotte, NC, United States
Full-time

Central American Partnerships Specialist.Are you a dynamic partnerships professional with a deep understanding of Central America and a passion for community-led humanitarian impact? GSD is looking... Show more

 • Promoted

Caregiver/Home Health Aide

All Ways Caring HomeCareRock Hill, SC, US
Full-time

At All Ways Caring HomeCare our Caregivers play a crucial role in providing individualized care that suits the needs of each client in the comfort of their homes.It is our goal to identify individu... Show more

 • Promoted • New!

Make Miracles Happen: Become a Surrogate & Earn Up to $115,000 from Home!

Giving Tree SurrogacyCatawba, NC, US
Full-time +1

We are looking for a passionate individual with a sense of responsibility and willingness to help create families to join us as a surrogate.In this role, you will be instrumental in supporting indi... Show more

 • Promoted

Verizon Sales Consultant

Cellular Sales Verizon Authorized RetailerStatesville, NC, United States
Full-time

Average and High-End Sales Consultants earn $61000 – $143000 +/ year.Are you determined to grow your job into a career, in a fast-paced thriving environment? Cellular Sales is the one, a company th... Show more

 • Promoted

Strategic Sourcing Specialist Domestic

MRINetworkCharlotte, NC, United States
Full-time

Strategic Sourcing Specialist Domestic Sourcing (Plastics Focus).A multi-site manufacturer in the retail and distribution space is adding a Strategic Sourcing Specialist to own domestic sourcing w... Show more