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Manager, V1 Community MarketingVuori • Carlsbad, CA, US
Manager, V1 Community Marketing
Vuori • Carlsbad, CA, US
30+ days ago
Salary
$100,900.00 yearly
Job type
- Full-time
Job description
Job Description
Vuori is seeking a dynamic and strategic leader to oversee and drive the success of Vuori’s V1 Community Program. The V1 Community Marketing Manager will be responsible for the development, execution and evolution of the program with a strong focus on program management, community engagement initiatives, V1 Leader growth, and marketing of program.
What you'll get to do:
- Lead the strategy and execution of the V1 Community Program, including applications, renewals, benefits, product strategy, and community experiences that deepen brand connection
- Own the end‑to‑end go‑to‑market planning and lifecycle of the V1 Community Program, aligned with brand storytelling, retail priorities, and marketing objectives
- Oversee program operations and governance, including eligibility, discounting, category management, policies, and member communications
- Develop and execute annual, quarterly, and monthly plans that drive community engagement, retail traffic, and sustainable program growth
- Lead the V1 Leader program, including growth strategy, criteria, contracts, product seeding, performance tracking, and deliverables
- Build and nurture meaningful relationships with local fitness communities and key partners to activate Vuori’s presence through gifting, events, and in‑store experiences
- Drive continuous program innovation through cross‑functional collaboration, ensuring alignment with brand, retail, and business strategies
- Leverage data, analytics, and consumer insights to measure performance, uncover opportunities, and share learnings with leadership
- Lead internal and external communications, including email marketing strategy, editorial planning, and creative brief development
- Manage, mentor, and grow the V1 Community team and V1 Leaders cohort, overseeing events, activations, and day‑to‑day execution
Qualifications
Who you are:
- Bachelor’s degree or equivalent years of experience preferred
- Experience working across a variety of teams, including creative, retail, social, influencer, PR, customer service, tech, and legal
- 6+ years of experience in brand marketing, marketing analytics, community, and/or events
- 3+ years of experience leading ambassador or influencer relationships
- Experience leading and managing a team.
- Proactive leader with the ability to juggle multiple programs and projects at once
- Must enjoy working out and taking group fitness classes
- Experience leading a discount, ambassador, or pro-deal program for a brand a plus
- Experience with project management tools like Asana
- Excellent communication skills—both written and verbal
- Self-starter with the ability to work independently
- Passion for cultivating a community of like-minded individuals
- Values building authentic relationships
- Athletic retail, fitness, or health and wellness industry experience a plus
Additional Information
Our investment in you:
At Vuori, we’re proud to offer the following to our employees:
- Health Insurance
- Savings and Retirement Plan
- Employee Assistance Program
- Generous Vuori Discount & Industry Perks
- Paid Time Off
- Wellness & Fitness benefits
The salary range for this role is $100,900 per year - $129,780 per year. This role is bonus eligible.
Vuori is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
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Manager, V1 Community Marketing • Carlsbad, CA, US
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