The Manager of Growth Analytics is responsible for building and owning the analytics, reporting, and insights engine that powers the Growth function. This role serves as the connective tissue between Marketing, Inside Sales, and Sales by transforming data into clear performance visibility, actionable insights, and forward-looking forecasts.
This individual will design and maintain performance dashboards, analyze funnel performance across leads, appointments, and demos, and partner closely with Growth and Sales leadership to develop forecasting models that inform investment, capacity planning, and growth strategy.
This is a highly cross-functional, hands-on role for an analytics leader who can move fluidly between data, business context, and executive storytelling—someone who not only reports on performance, but actively shapes decisions to improve it.
What you'll do:
Build and own dashboards that provide clear visibility into performance across Marketing, Inside Sales, and Sales. Define and maintain core KPIs including lead volume, conversion rates, appointment set rates, demo rates, and funnel velocity. Ensure reporting is accurate, timely, and trusted as the single source of truth.
Analyze performance trends to identify opportunities, constraints, and risks, and translate data into actionable insights that improve conversion and revenue outcomes. Proactively surface performance drivers and root causes of underperformance.
Partner with leadership to develop forecasting models for leads, appointments, demos, and revenue, aligning demand generation with sales capacity. Support planning, re-forecasting, and scenario modeling.
Collaborate cross-functionally with Marketing, Inside Sales, and Sales to evaluate performance, improve processes, and drive alignment. Own analytics tools, data models, and reporting logic while continuously improving automation and self-service capabilities.
Analytics Manager • Dallas, TX, United States
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