Hybrid, Atlanta. Own digital revenue growth for veritiv.com, leading customer acquisition and lifecycle strategy. Hands-on Google paid search media buying or agency oversight, driving traffic, conversion, and repeat revenue.
Job Purpose:
Our Digital Customer Acquisition Manager leads the customer acquisition and growth strategy for veritiv.com, with accountability for driving new and repeat traffic, conversion, and revenue growth through performance marketing and lifecycle programs.
Job Responsibilities:
Own the customer acquisition and growth strategy for veritiv.com, focused on driving new customer acquisition, return visits, and revenue growth. Lead performance marketing strategy and oversight, including paid search and related acquisition channels, in partnership with external agencies managing annual media budget. Establish acquisition and growth plans, performance targets, and trade-off decisions to balance traffic growth, efficiency, and ROI. Lead performance-focused marketing automation and lifecycle strategies, including onboarding, nurture, and reactivation programs that drive repeat engagement and conversion. Define and monitor KPIs for acquisition and growth performance, including traffic quality, conversion, repeat visits, and revenue impact; own weekly, monthly, and quarterly reporting. Partner with Digital Commerce, UX, and Merchandising teams to improve onsite conversion and ensure alignment between campaign intent and site experience. Collaborate with Marketing Operations, Analytics, and RevOps to improve attribution, measurement, and visibility into marketing performance. Manage agency relationships, ensuring accountability, performance transparency, and continuous optimization.
Additional Responsibilities & Qualifications:
Work Experience:
5-10 years of related job experience. Ability to manage multiple projects, work under pressure, and adapt to sudden changes in the work environment. Experience of planning, managing and organizing resources within short/medium timescales within the overall policy framework.
Education:
Bachelor's Degree Preferred - Marketing Master's Degree Preferred - Business Administration
Corporate
Travel up to 10%
What We Offer:
About Veritiv:
Together with its subsidiaries, Veritiv is the leading full-service provider of packaging solutions. Veritiv also provides JanSan, hygiene, print and publishing products and services. Veritiv serves customers in a wide range of industries, through team members around the world helping shape the success of its customers.
Digital Customer Acquisition Manager • Atlanta, GA, United States
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