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Publicis Groupe Holdings B.V
Director, Retail SearchPublicis Groupe Holdings B.V • Detroit, MI, United States
Director, Retail Search

Director, Retail Search

Publicis Groupe Holdings B.V • Detroit, MI, United States
3 hours ago
Job type
  • Full-time
Job description

Director, Retail Search

As our CPG clients increasingly rely on us to help manage their paid search activities across Amazon, Walmart, Target, Instacart, Kroger and other key retailers, we are looking for a Director, Retail Search to lead the company's best-in-class retail search practice into its next phase of evolution and growth. The ideal candidate will have a proven track record of building & executing winning search strategies for brands on retail media platforms; is a tinkerer and out-of-the-box thinker who is always looking for innovative ways to help clients find an edge; and is a strong leader who can inspire a team to achieve results they didn't previously think possible.

Responsibilities include managing clients' paid search investments across key retail media platforms, collaborating with cross-functional peers to translate high-level strategy into detailed, actionable brand- and retailer-specific search plans, leading the current team of retail search buyers, working with the Analytics & Data Science team to set thoughtful KPIs & benchmarks, maintaining relationships with key retail media networks, staying current on industry trends, initiating test & learns to try out new ideas, and more.

Qualifications include extensive experience building & executing winning search strategies for brands on retail media platforms, deep expertise in the fundamentals of paid search strategy, planning, campaign management, measurement and optimization, strong familiarity and existing relationships with retail media networks and third-party search platforms, dynamic, empathetic leadership skills, ambitious self-starter mentality, creative and strategic thinking, collaborative team player attitude, confident presenter and clear, persuasive communicator, doer mentality, adept at analyzing results, synthesizing data, drawing out insights & implications and developing insightful & actionable recommendations.

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Director, Retail Search • Detroit, MI, United States

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