VP Marketing

VP Marketing

Upperline Health is the nation's largest provider group dedicated to lower extremity, wound and vascular care. Founded in 2017 with the ambitious goal of transforming specialty care, Upperline Health is a pioneer in bringing value-based care models into specialty care. Upperline delivers a more efficient path for patients to receive consistent and effective treatment for chronic illnesses.

Triage is temporary. Treatment is transformative. Upperline Health providers coordinate patients' care among a team of specialists physicians, advanced practice providers, care navigators, pharmacists, dieticians, and social workers for integrated treatment that addresses patients' immediate and long-term health needs.

We put patients at the center of value-based care. Upperline is seeking an analytically rigorous and strategically minded Vice President of Marketing to architect, measure, and continuously optimize our enterprise-wide growth strategy. As a key member of the executive leadership team, you will own brand identity, patient acquisition strategy, and market positioning for Upperline and all its affiliates across 200+ locations and more than 20 states nationwide. This is a high-impact role requiring deep expertise in data-driven marketing, operational execution, and the leadership of a multi-disciplinary team in a fast-paced, private equity-backed healthcare environment.

This leader will be responsible for enhancing and scaling the marketing department through a phased approach with hiring talent, internalizing critical functions currently outsourced to agencies, and creating operational resilience that reduces vendor dependency and strengthens institutional knowledge. The ideal candidate thrives in high-growth, acquisition-driven environments and has a demonstrated ability to build teams and infrastructure from the ground up.

This is a hybrid position, commuting into our Nashville office 2-3 days/ week.

What You'll Do

• Strategic Leadership: Lead the design and implementation of comprehensive marketing and advertising programs across the entire Upperline portfolio. You will translate high-level business goals into a data-backed marketing roadmap with clearly defined KPIs and measurement frameworks that drive patient volume, brand awareness, and brand equity.
• Business Growth: Own and optimize the full marketing stackincluding SEO/SEM, reputation management, social media, and traditional media --- with direct, hands-on fluency in platform analytics, reporting, and attribution modeling. Ensure a seamless patient journey across all digital and physical touchpoints.
• Performance & ROI Accountability: Manage the total marketing budget with full accountability for building and presenting data models and dashboards (Tableau, Looker, or equivalent) that quantify ROI, CAC, and multi-channel attribution to the ELT.
• M&A Marketing Integration: Own the end-to-end marketing integration of acquired practices, including provider onboarding, listing and directory management, web hosting transitions, vendor and agency setup, local marketing activation, and brand alignment. Establish scalable, repeatable integration playbooks to support acquisition velocity without sacrificing quality or consistency.
• Agency-to-Insource Strategy: Continuously evaluate the marketing vendor ecosystem and develop business cases for internalizing functions where in-house execution delivers better performance, lower cost, or stronger institutional knowledge. Manage agency transitions with minimal disruption to campaign performance and patient acquisition.
• Brand & Market Positioning: Drive industry research and competitive analysis to keep Upperline at the forefront of the healthcare landscape. Oversee brand integrity, business development messaging, and community connectivity efforts. Translate outputs from branding exercises into actionable brand standards and ensure key themes are woven consistently through patient-facing programs, marketing channels, and stakeholder communications.
• Cross-Functional Partnership: Serve as the primary marketing liaison to operational leadership, working proactively with Regional Leadership to ensure marketing efforts are aligned with clinic capacity, local market needs, and company-wide initiatives.
• Communications Strategy: Provide external messaging and communications strategy, ensuring a unified voice across patients, providers, and stakeholders. Partner with the People Team to align company branding with employer branding and voice.
• Team Building & Vendor Management: Architect and scale a high-performing internal marketing team through phased hiring aligned to business priorities. Manage strategic partnerships with external agencies and vendors, holding them accountable to performance benchmarks while building internal capability to reduce long-term dependency.

Qualifications of the VP of Marketing

• 8+ years of progressive marketing leadership experience, with at least 5+ years in multi-site healthcare preferred.
• Proven track record in a high-growth, early-stage environment preferred
• Bachelor's degree in Business or Marketing required; MBA strongly preferred.
• Deep fluency in inbound/omnichannel marketing, PPC, and SEO - with demonstrated hands-on experience in analytics platforms such as SEM Rush, Looker, Google Analytics 4, or equivalent BI tools.
• Exceptional ability to build analytical frameworks from scratch, synthesize complex datasets, and translate findings into executable strategiescomfortable working directly in data rather than relying solely on analyst support.
• Working knowledge of SQL or similar querying languages to independently extract and interrogate data is strongly preferred.
• Demonstrated experience in managing, mentoring, and scaling diverse teams.

About You

• Analytically-Grounded Architect: You don't just follow a visionyou help shape it, and you back every strategic bet with a testable hypothesis and a clear success metric. You crave the responsibility of building a category-leading brand.
• Structured Analytical Thinker: You build the measurement framework before launching the initiative. You are as comfortable in a dashboard or dataset as you are in a boardroom, and your strategies are always anchored in evidence rather than intuition alone.
• Department Builder: You have built marketing teams and infrastructure from lean starting points. You know how to phase hiring, transition from agency-dependent to in-house capability, and create operational resilience across a growing function.
• Servant Leader: You lead with humility and determination. No task is too small if it contributes to the success of the mission, and no obstacle too large to overcome through creative problem-solving.
• Master Relationship-Builder: You possess the executive presence to influence stakeholders at the Board level while motivating team members across various functions.
• Growth Mindset: You are naturally curious, constantly seeking ways to disrupt the status quo and improve the patient experiencedriven by data, not assumptions.

Benefits: Comprehensive benefit options include medical, dental and vision, 401K and PTO.

Compensation: Compensation is commensurate to compensation for similar positions in the region and based on prior training and experience

Job Type: Full-time

Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.