The Digital Marketing Director will lead the execution of digital marketing campaigns across artist releases, bringing a structured, performance-driven approach to campaign planning and delivery. This role is both strategic and hands-on. The ideal candidate comes from a digital or creative agency environment and has experience building and executing campaigns from concept through delivery. This person will work closely with the Senior Director of Marketing, artists, and internal teams to drive campaign performance across platforms. This role requires a high level of ownership and the ability to operate independently, bringing organization, clarity, and consistency to campaign execution in a fast-paced environment.
The Digital Marketing Director is responsible for developing and executing digital marketing campaigns across releases, including planning, timelines, asset coordination, and rollout.
This role translates marketing objectives into structured, executable campaign plans and manages campaigns from start to finish, ensuring timely delivery and alignment among stakeholders. The role leads execution across digital platforms, including TikTok, Instagram, YouTube, and emerging channels. It requires developing strategies for content distribution, audience engagement, and growth, while monitoring campaign performance and optimizing in real time using data and platform insights.
This role works directly with artists, managers, and internal teams to align on campaign direction and execution. The role requires managing expectations, maintaining clear communication, and balancing creative input with structured execution. The position coordinates with external agencies, vendors, and creative partners, managing deliverables, timelines, and accountability, and ensuring a high standard of execution across all campaign components.
The Director develops and oversees creator strategies across platforms, identifies and activates opportunities across digital communities and networks, and ensures execution across multiple channels to maximize reach and engagement. This role contributes to establishing clear workflows, improving cross-team coordination, and bringing consistency and efficiency to digital marketing efforts.
Qualifications
Preferred Qualities
Digital Marketing Director • Los Angeles, CA, United States
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