Marketing Insights Lead, Apple Services

Marketing Insights Lead, Apple Services

At Apple, we don't just build great products we create a kind of wonder that revolutionizes entire industries. It's the diversity of our people and their ideas driving the innovation in everything we do, from amazing technology to industry-leading environmental efforts. Join Apple and help us leave the world better than we found it. We are seeking a Marketing Insights, Analysis & Reporting Lead within Services Marketing to drive holistic and actionable insights across iCloud, Creator Studio, Apple One, News, Fitness, and Books. This role will translate complex data into clear insights that shape marketing strategy, optimize investment decisions, and elevate executive understanding of performance.

In this role, you will lead the development and execution of a comprehensive marketing insights and reporting framework across a diverse portfolio of marketing initiatives. You will partner closely with Data Science, Analytics, Finance, and Marketing teams to ensure consistent measurement, clear performance visibility, and actionable recommendations. You will establish scalable reporting cadences, define KPI frameworks across channels (paid media, on-device experiences, lifecycle, social), and guide the implementation and evolution of advanced measurement approaches, including Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA). As a central connector across teams, you will synthesize inputs from multiple data sources to tell a cohesive performance story, identify optimization opportunities, and support investment decisions across a multi-million dollar marketing portfolio.

Responsibilities

• Lead end-to-end marketing performance analysis across campaigns, channels, and initiatives
• Define and standardize KPI frameworks and success metrics across marketing efforts
• Build and maintain scalable reporting systems, dashboards, and executive-ready presentations
• Translate complex data into clear insights and strategic recommendations for senior stakeholders
• Partner with Data Science and Analytics teams to develop and evolve MMM and MTA models
• Establish a consistent cadence of reporting, insights sharing, and performance reviews
• Identify opportunities to optimize marketing spend, targeting, and channel mix
• Influence marketing planning and investment decisions through data-driven insights
• Act as a central point of contact for marketing budget tracking, performance evaluation, and investment planning
• Partner with Finance and Operations to manage budget allocation, cost tracking, and performance measurement across lines of business
• Own regular reviews of marketing performance with channel teams and cross-functional partners
• Drive alignment across teams, ensuring a consistent and trusted source of truth for performance measurement

Minimum Qualifications

• Bachelor's degree in Marketing, Business, Analytics, or a related field
• 7+ years of experience in marketing analytics, growth marketing, performance measurement, or a related field
• Strong analytical capabilities with experience working across large, complex datasets
• Experience defining KPIs and building reporting frameworks across multiple marketing channels
• Proficiency in data analysis tools (e.g., SQL, Excel) and data visualization tools (e.g., Tableau, Keynote)
• Strong communication skills with experience building executive-level presentations

Preferred Qualifications

• MBA, MS in Data Science, or equivalent experience
• Experience in subscription-based or digital services businesses
• Familiarity with MMM and MTA methodologies
• Strong storytelling skills - able to distill complex analyses into clear, compelling narratives
• Ability to operate effectively in ambiguous environments and build processes from the ground up

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $112,600 and $215,000, and your base pay will depend on your skills, qualifications, experience, and location. Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program. Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant At Apple, we believe accessibility is a fundamental human right. You'll find that idea reflected in everything here in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong. Learn about accessibility in Apple's workplace Learn about reasonable accommodations for job applicants Apple accepts applications to this posting on an ongoing basis.