Job Mission The Senior Analyst, Global Consumer Insights & Analytics, will work closely with the Global Consumer Insight & Analytic Pillar leads and supporting stakeholders across business functions to embed consumer insights into our product creation, marketing, channel and Go‑To‑Market (GTM) processes. This role will support seasonal consumer, product and commercial research across categories and bring a focused North America regional perspective through the GTM process. The Senior Analyst will also lead North America wholesale data analysis and dashboard, providing ongoing analyses and reports to support in‑regional strategies and understanding of the wholesale market monthly, quarterly, and yearly. Major Accountabilities Collaborate with cross‑functional, global, and regional teams to define business objectives for consumer research for key footwear and apparel models and/or consumer categories. Execute end‑to‑end product and channel primary research to understand what resonates with the target consumer, sharpening our product line and/or ability to sell‑in to retailers and sell‑through to consumers. Support qualitative and quantitative primary market research to uncover latent consumer needs and contribute to cross‑functional strategies to meet these needs. Lead data‑driven analysis, reporting, and communication of product industry trends, making recommendations for how New Balance should address them. Present insights from the above workstreams to category leaders and other cross‑functional stakeholders. Requirements for Success 4+ years of professional experience in Market Research and/or Consumer Insights. Expertise in leading consumer data‑driven analyses and turning consumer insights into actionable business recommendations via compelling storytelling. Hands‑on experience with survey writing, programming, and data analysis. Foundational statistical knowledge for analyzing quantitative data. Experience with qualitative consumer research techniques such as focus groups, in‑depth interviews, and/or shopalongs. Collaborative mindset and passion for athletic footwear/apparel industry and the New Balance brand. Proficiency working with Microsoft Office Suite; undergraduate degree preferably in Business Analytics, Economics, Marketing, Statistics, Market Research, Mathematics, or related field. Compensation Boston, MA Headquarters – Salary range: $82,000.00 – $129,600.00 per year, varying based on relevant experience, time in role, internal equity, geographic location, and more. Benefits Medical, dental, vision, life insurance and 401(k). Online learning and development courses, tuition reimbursement, lifestyle reimbursement. Paid time off: 4 weeks vacation, 12 holidays, generous parental leave. Hybrid work model with flexible schedule. Equal Opportunity Employer New Balance provides equal opportunities for all current and prospective associates to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran or any other protected status. #J-18808-Ljbffr
Sr Analyst, Consumer Insights and Analytics Analyst • Boston, MA, United States
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