Campaign Data Operations Senior Associate

Campaign Data Operations Senior Associate

Your journey at Crowe starts here:

At Crowe, you can build a meaningful and rewarding career. With real flexibility to balance work with life moments, you're trusted to deliver results and make an impact. We embrace you for who you are, care for your well-being, and nurture your career. Everyone has equitable access to opportunities for career growth and leadership. Over our 80-year history, delivering excellent service through innovation has been a core part of our DNA across our audit, tax, and consulting groups. That's why we continuously invest in innovative ideas, such as AI-enabled insights and technology-powered solutions, to enhance our services. Join us at Crowe and embark on a career where you can help shape the future of our industry.

Job Description:

The Campaign Data Operations Senior Associate supports the execution of Crowe's marketing and business development initiatives by managing audience data and enabling accurate, timely campaign deployment, and supporting seller adoption of key sales technologies. This role is responsible for data preparation, list generation, seller onboarding, and event-related CRM activity tracking support. The senior associate serves as a key partner in maintaining quality standards improving campaign operations, and enabling consistent use of data and technology across stakeholder groups.

Core Responsibilities:

• Advise marketing teams regarding available data for campaigns.
• Uses available data sources including ZoomInfo and D365 Sales to build, deliver, and optimize audience lists to support marketing campaigns.
• Analyze, clean, and format data to ensure seamless integration into campaign workflows.
• Support accurate event-related CRM activity tracking to improve visibility into seller engagement, campaign impact, and follow-up activity.
• Operate within applicable data privacy and security standards, developing familiarity with relevant requirements and applying them consistently across audience-building and campaign support activities.
• Support documentation and process updates to ensure clarity and consistency.
• Provide training to new team members on current and evolving processes.
• Support sellers in using sales technology, including onboarding to the sales engagement platform, and providing guidance on CRM event tracking processes.
• Collaborate with campaign stakeholders to refine data needs and recommend adjustments based on performance trends.

Skills and Attributes:

• Strong analytical and data management skills with attention to detail.
• Excellent written and verbal communication skills, with the ability to communicate clearly and professionally across teams while providing data-driven insights and recommendations.
• Ability to work independently and manage multiple projects in a dynamic environment.
• Adaptability to evolving processes, tools, and priorities.
• Proven ability to meet deadlines and output quality deliverables under pressure.
• Ability to support stakeholder enablement through clear guidance, process documentation, and practical technology support.

Tools & Technologies:

• Proficiency in marketing automation, sales and sales engagement platforms (especially, Marketo, Dynamics 365 Sales, ZoomInfo, and Outreach).
• Proficiency in project management software (especially Workfront).
• Advanced Microsoft 365 (especially Excel, Word, PowerPoint).
• Experience developing and using Power BI tools.

Qualifications:

• BA in Marketing, Business or related fields required.
• 35 years of experience in marketing data operations, marketing technology, or campaign execution.
• Experience managing data processes in a CRM or marketing automation environment.
• Demonstrated success managing assigned projects and delivering results in deadline-driven settings.
• Exposure to business intelligence reporting and marketing performance metrics.
• Experience in a professional services environment is a plus.

We expect the candidate to uphold Crowe's values of Care, Trust, Courage, and Stewardship. These values define who we are. We expect all of our people to act ethically and with integrity at all times.