Head of Brand

Job Title

Reporting to the Head of Marketing & Social Platforms, you will lead the development and activation of Fidelity's brand strategy, defining how the firm creates confidence for customers and clients in an increasingly complex and uncertain world. You will shape and scale an enterprise-wide brand system that connects brand to behavior across every interaction.

The Expertise and Skills You Bring

• 10+ years in marketing/cx experience
• Extensive brand leadership experience, with a track record of building and scaling differentiated brand strategies that influence both perception and behavior.
• A deep understanding of how brand connects to customer experience, product, and organizational behavior, with the ability to operationalize strategy across complex environments.
• Strength in developing brand frameworks and governance models that scale, ensuring consistency across execution while enabling flexibility where needed. You have experience embedding brand into customer journeys and evolving brand expression across design, voice, and narrative with discipline.
• An analytical mindset, using customer insight and behavioral understanding to guide decisions and connect brand efforts to measurable outcomes. You are an effective communicator who builds alignment and influences senior leadership across a complex organization.

The Value You Deliver

• A clear, differentiated brand strategy that positions Fidelity as a source of confidence and guidance.
• Strong governance that drives consistency, clarity, and accountability across all brand expressions and experiences.
• Aligned execution across channels and touchpoints, ensuring the brand is delivered cohesively across how it looks, sounds, thinks, and performs.
• Stronger customer and client engagement through improved clarity, reduced friction, and increased ability to act with confidence.
• A modern approach to brand measurement that connects brand performance to decision enablement, engagement depth, and business impact.
• Elevated organizational capability through coaching, clear standards, and disciplined application of brand across teams.
• A brand that operates as both a competitive advantage and a growth accelerator, strengthening retention, advocacy, and long-term value.

The Marketing & Social Platforms organization within Fidelity Wealth delivers integrated, consumer-focused strategies that drive growth and strengthen the brand across the enterprise. The Brand team defines and governs how Fidelity shows up across every interaction, ensuring that strategy, expression, and experience are aligned and consistent. The team sets enterprise standards, drives governance, and guides execution to ensure the brand is delivered with clarity and discipline.

This team partners closely with functional experts across research and analytics, creative, and other marketing functions to bring the brand to life in ways that are insight-driven, consistent, and measurable. The team also collaborates with product, digital, advisor, and operational partners to embed brand into the moments that matter most.

Fidelity's Onsite Working Model Fidelity is transitioning to a full-time onsite working model through a phased rollout across regions and roles. Currently, some roles and locations require 100% onsite presence, while others require less. Onsite expectations are likely to evolve as the rollout continues. This transition does not apply to fully remote roles.

The base salary range for this position is $125,000-258,000 USD per year. Placement in the range will vary based on job responsibilities and scope, geographic location, candidate's relevant experience, and other factors. Base salary is only part of the total compensation package. Depending on the position and eligibility requirements, the offer package may also include bonus or other variable compensation.

We offer a wide range of benefits to meet your evolving needs and help you live your best life at work and at home. These benefits include comprehensive health care coverage and emotional well-being support, market-leading retirement, generous paid time off and parental leave, charitable giving employee match program, and educational assistance including student loan repayment, tuition reimbursement, and learning resources to develop your career. Note, the application window closes when the position is filled or unposted.