Marketing Coordinator

Marketing Coordinator

We are currently looking for a high-energy, ambitious Marketing Coordinator with knowledge of technology, and solid marketing and/or lead generation experience. We are looking for an individual that is motivated, has outstanding communication skills, has demonstrated knowledge of business-to-business marketing and who is willing to work in a fast-paced, dynamic and intellectually challenging environment. You will report directly to the VP of Sales and will work closely with our Sales and Customer Support teams.

The Role

Your primary role will be to ensure marketing initiatives are successfully coordinated and implemented to meet defined goals. This role will involve every aspect of corporate marketing as it relates to the development of the Company and product brands, delivery of services, marketing communications and targeted lead generation campaigns. You will need to balance strategic thinking with a high level commitment to task execution, ensuring both long-term objectives and day-to-day responsibilities are effectively managed.

Your Responsibilities

Coordinate and manage a variety of marketing projects relating to advertising, email campaigns, events, public relations, websites, promotions plan, reporting and interpreting results using online tools and technology

Manage marketing lead generation initiatives, including: email blasts; Google AdWords; website conversions; events; and other campaigns and integrate with CRM database (Salesforce.com)

Develop product marketing communications (e.g., brochures, white papers, customer profiles)

Maintain Company websites in the context of the Company SEM and branding

Be responsible for Company SEO and oversight of contractors and maintain and report from Google Analytics

Manage email marketing initiatives with direction and guidance from management

Manage all social media programs including corporate Facebook, Twitter, and LinkedIn presence

Follow up with all marketing activities to track success of marketing initiatives

Manage and create reporting for management for all events and campaign results

Event coordinator for all conferences, corporate events, trade shows, round tables, and webinars

Additional responsibilities and tasks, as necessary.

What Qualifications Do We Require?

Experience:

1-3 years in Product Marketing, Marketing Communications, or Sales Support for a technology firm.

Education Level:

Bachelor's degree in marketing, or a related major or equivalent work experience.

Marketing Communication Skills:

Strong, creative writing skills sufficient to write brochures, white papers, customer profiles, etc.

Able to quickly translate technical features into industry specific customer oriented benefits

Able to prepare business to business communications for technical industries.

Computer Skills:

Adobe Creative Suite

MS Office (strong Word and PowerPoint)

ActiveCampaign (a plus)

Google Analytics

WordPress experience (a plus)

Video capture and editing (a plus)

SalesForce CRM (a plus)

What Characteristics Are We Looking For?

Able to work independently in a fast-paced, often-changing, result-oriented environment

Strong organizational skills, must be able to multi-task, handle multiple priorities and changes in priorities

Is a team player thriving in a team environment and presents themselves in a polished professional manner

Strong technology orientation (computer and software skills are second nature)

Flexible and resourceful in resolving problems and providing solutions

Integrity, intelligence, and energy are key elements of personality

Strong interpersonal communication skills.

We are a small to mid-sized company based in the Sandy Springs / Dunwoody / Perimeter area of Atlanta. This role will involve working on site in our offices several days each week so you will need to live within daily commuting distance from our office. We prefer someone that has experience in a small to mid-sized company vs. a large corporate environment. This is a full-time opportunity as an employee where we can offer you full benefits including medical coverage for you and your family, a generous 401K plan, paid time off, flexible work hours, casual dress code, and free covered parking! From time to time, there may be some travel to a trade show or marketing event.