Manager, CRM Marketing

Manager, CRM Marketing

PrizePicks is seeking a highly motivated and experienced Manager, CRM Marketing. This individual will oversee a team of 2 and will play a pivotal role in enhancing customer relationships and driving engagement through operationalization of marketing campaigns across various stages of the customer lifecycle. The successful candidate will have a strong background in CRM, email marketing, and customer segmentation.

Responsibilities include overseeing a CRM strategy team to plan, create and implement complex CRM campaigns throughout the customer journey and improve engagement, retention, and loyalty. Develop and optimize customer journeys, establish the optimal channel mix and communication cadence based on audience behavior and business goals. Design and own customer segmentation creation and management, orchestrate cross-channel personalization and cohesivity for consistent messaging and customer experiences across platforms. Oversee A/B testing and experimentation roadmap to optimize campaign performance and drive lift at different stages of the customer lifecycle. Stay informed about industry trends and competitor activities to evaluate and develop innovative strategies for customer engagement. Oversee relationships with cross-functional teams including marketing, product, and analytics to ensure alignment across CRM campaigns and roadmaps to level up our program. Own and manage the CRM calendar and daily/weekly/monthly campaign schedules, overseeing a robust content calendar to keep customers engaged. Monitor and analyze campaign metrics, providing insights and recommendations for continuous improvement. Mentor CRM team members on strategic lifecycle thinking and business case development.

Qualifications include a bachelor's degree in Marketing, Business, Communications, Analytics, or related field preferred, but not required. Minimum of 7 years of experience in customer success, email, lifecycle, or CRM marketing roles. Proficiency in CRM platforms such as Braze, Moveable Ink or similar tools is highly preferred. Strong understanding of email/in-app/push marketing best practices and copywriting skills. Experience in the Daily Fantasy Sports or gaming industry is preferred. Ability to analyze data and metrics to drive actionable insights and optimize campaign performance. Organized and detail oriented. Proven track record of managing stakeholders, multiple projects and deadlines in a fast-paced environment. Excellent communication, collaboration, and problem-solving skills.

While we prefer candidates based in Atlanta, we are open to qualified applicants from anywhere in the U.S. and are willing to consider remote candidates.

The typical salary range for this position is $110,000 to $130,000. This application period will remain open for 30 days. We're committed to finding the best candidate, so this date may be adjusted, and any changes will be reflected in this posting.

In addition to your great compensation package, full-time employees will be eligible for the following perks: company-subsidized medical, dental, & vision plans, 401(k) plan with company match, annual bonus, flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!), generous paid leave programs, including 16-week paid parental leave and disability benefits, workplace flexibility and modern work schedules focused on getting the job done, not hours clocked, company-wide in-person events and team outings, lifestyle enhancement program, company equipment provided (Windows & Mac options), and annual performance reviews with opportunities for growth and career development.