Director, Product Marketing

POSITION SUMMARY :

The Director, Product Marketing is responsible for leading the go-to-market strategy for life science research tools portfolio (instruments, software, assays, consumables, and services). This role owns market segmentation, positioning, messaging, strategic omnichannel campaign development, sales enablement, and competitive intelligence to drive pipeline, win rates, and profitable growth. This position leads a team of Product Marketing Managers across product offerings.

DUTIES AND RESPONSIBILITIES :

• Strategy : Own portfolio and product-level positioning, messaging, and value propositions by segment, persona, and use case; Define product messaging, positioning, and competitive landscape; Prioritize strategic opportunities that drive integrated campaign development and resource allocation.
• Content, Campaigns & Demand : Direct omnichannel campaign strategy with Marketing Communications and Digital teams (events, content, advertising, email, SEM, social); set goals and budgets; Lead buyer-journey content mapping and experimentation standards (CTR, CVR, CPL, pipeline contribution) across teams; Sponsor thought leadership with key opinion leaders, testimonials, and data programs (white papers, posters, publications) tied to positioning.
• Sales Enablement : Define enablement strategy and ensure Sales has battlecards, playbooks, positioning, and persona narratives; Partner with Commercial Ops on campaign setup, tracking architecture, and marketing automation governance.
• Metrics & Performance : Own the KPI framework and dashboards to include but not limited to marketing and sales qualifying leads (MQL / SQL), pipeline, win rate, sales cycle, website engagement, and content ROI; Run QBRs and post-launch reviews; use data and experimentation to refine messaging, promotions, and sales plays.

EXPERIENCE AND QUALIFICATIONS :

KNOWLEDGE, SKILLS AND ABILITIES :

COMPENSATION SUMMARY

The annual base salary for this position ranges from $174,100 to $272,100. This salary range represents a general guideline as MSD considers other factors when presenting an offer of employment, such as scope and responsibilities of the position, external market factors, and the candidate's knowledge, skills, abilities, education and experience. Employees may qualify for a discretionary or non-discretionary bonus in addition to their base salary.

BENEFITS SUMMARY

At MSD, we offer a comprehensive benefits package to support our employees' well-being and financial security. In addition to competitive salaries, our benefits include medical, dental, and vision coverage, along with prescription benefits. We provide a 401(k) plan with company matching, flexible spending accounts, and company-paid short- and long-term disability insurance as well as group life and accidental death and dismemberment insurance.

EEO / AA STATEMENT

MSD is an Equal Opportunity / Affirmative Action Employer. We are committed to fostering a diverse and inclusive workplace where all individuals are treated with respect and dignity. We welcome applications from all qualified candidates, making employment decisions without regard to race, color, religion, creed, sex, sexual orientation, gender identity, genetic information, marital status, national origin, age, protected veteran status, pregnancy, disability status, or any other protected characteristic.

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