Digital Analytics Implementation Analyst - 25-03060

Overview

Digital Analytics Implementation Analyst - 25-03060

Location : Hybrid - Fort Worth, TX 76155

Duration : 6 months contract only position

Base pay range : $50.00 / hr - $62.00 / hr

Description : This role is a member of the Digital Analytics Implementation Team within the Customer Intelligence Division. This role is responsible for managing the implementation and maintenance of the digital analytics tools (e.g., Adobe Analytics, Tag management System (Tealium)). This role aims to differentiate the client as an industry leader in the digital customer experience by setting clear goals, driving strategies, producing thoughtful analysis, and presenting to executive stakeholders to deliver the best digital customer experience.

Responsibilities

• Manage the implementation and maintenance of analytics tools (e.g., Adobe Analytics, Tag Management System (Tealium)).
• Experience in Data Layer Implementation and knowledge of tag manager tools such as Tealium or similar.
• Strong expertise in data collection mapping for Adobe Analytics (web and native app), data feeds, and issue analysis.
• Experience in data validation, identifying tagging and data collection issues, and ensuring data accuracy.
• Collaborate with cross-functional teams, including Product Owners, technology teams, and Vendors, to define analytics requirements and implement tracking solutions.
• Collaborate with technology teams to add, update, and verify analytics tracking on mobile app and aa.com.
• Conduct quality assurance checks and data validation, identify data collection issues, implement marketing pixels, and perform duties of Adobe Analytics administrator (SAINT classifications, managing shared dashboards).
• Define and implement reporting requirements for relevant KPIs with Digital Customer Experience Product Owners and technology teams to drive strategic decisions and customer experience improvements.
• Maintain detailed documentation of analytics tools and measurement strategies.
• Identify opportunities to improve customer experience that increase conversion or drive revenue; communicate data-driven recommendations to stakeholders.
• Establish best practices for data collection and data quality on online channels, configure web analytics technology, and interpret data.
• Work with stakeholders to understand business goals and develop tracking solutions.
• Work with vendors and internal teams to develop reporting strategies and ensure proper data collection.
• Collaborate with design, QA, development and analytics resources for implementation and analysis of testing and personalization campaigns.

Qualifications

Details

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