Paid Media Director

Were looking for a Paid Media Director to lead our Paid Media team someone whos both a strategic thinker and a hands-on performance marketer. Youll own client outcomes, coach a growing team, and partner directly with me (the founder) to shape the future of our agency.If youre the type who thrives on accountability, loves solving complex marketing problems, and wants to build something meaningful this role might be your next big step.The RoleYoull be the leader of our Paid Media team, overseeing 10+ B2B clients across Google Ads, LinkedIn Ads, and other channels.This role blends leadership, strategy, and client management not just campaign oversight. Youll manage a team of four (senior manager, manager, and two specialists), set high standards for performance, and ensure clients view Upgrow as an indispensable growth partner.Youll also work directly with the founders on growth strategy, including client audits, pitch presentations, and refining our paid media frameworks.What Youll DoLead, coach, and hold accountable a team of paid media professionalsOversee paid media strategy for top-tier clients (Google Ads, LinkedIn Ads, Programmatic, etc.)Review campaigns to ensure best practices and performance optimizationManage key client relationships be the trusted advisor for CMOs and marketing leadersSupport new business efforts through audits, pitch decks, and sales presentationsOwn team organization and project flow through ClickUp ensuring deliverables, deadlines, and priorities are clear and on trackEstablish standards and processes for scaling the departmentLeverage AI tools and automation to improve productivity, campaign insights, and reporting efficiencyDrive results that lead to high client retention, NPS, and revenue growthWhat Success Looks LikeIn the first 30 days : Youve built trust and rapport with the team and top clients.Youve audited current paid media accounts and identified key quick wins and structural gaps.Youve learned our systems (ClickUp, reporting, QA) and streamlined how the team tracks deliverables.You understand what excellence looks like at Upgrow and how to drive it.Youre asking a lot of questions, curious and seeking to establish yourself quickly vs. waiting to be told what to doBy 60 days : Youre confidently leading client strategy calls and owning the roadmap for key accounts.Youve taken ownership of weekly Paid Media team meetings and account performance reviews.Projects are running smoothly with improved clarity around priorities and deadlines.Youve implemented process improvements that help the team work smarter, not harder.By 90 days : Youre the go-to leader for Paid Media clients and the team both see you as the trusted authority.Campaign performance, communication quality, and client satisfaction are trending upward.You handle challenges independently whether its client escalations, team bottlenecks, or underperforming campaigns.Youve introduced new ways to improve efficiency (possibly through AI, automation, or process refinement) and are contributing to new client wins.Youve earned full autonomy to run your department with confidence and impact.Long-term success looks like : The Paid Media team consistently delivers strong performance and measurable growth for clients. Were producing impressive case studies, clients sing songs about us and companies are reaching out to work with us.The department runs efficiently through great organization, accountability, and communication.Youre building a high-performing culture of excellence not mediocrity.Youre helping shape Upgrows next stage of growth through leadership, innovation, and reliability.What You Bring710 years of hands-on B2B lead generation paid media experience (Google Ads + LinkedIn Ads required). Agency experience strongly preferred.Proven experience managing small teams and client relationshipsStrong organizational and project management skills; you use tools like ClickUp (or equivalent) to keep everything on trackAbility to manage multiple clients, priorities, and deadlines without letting details slipDeep analytical thinking you make data-driven decisions and can talk metrics with confidenceStrong presentation and communication skills; you can simplify the complex and build trust / confidence with clientsProven leadership in a small or growing agency environmentCuriosity and openness to leveraging AI tools to enhance performance and efficiencyIdeally background in a quantitative field (science, math, engineering)Bonus :  Experience with B2B tech / SaaS - you understand Product-Led-Growth, Sales-Led-Growth and driving revenue pipelineExperience with Programmatic, Reddit AdsWho Thrives HereYou take ownership when problems arise, you lean in and solve themYoure strategic and data-driven, but not afraid to get your hands dirtyYou care deeply about performance, not just activityYou value efficiency, process, and continuous improvementYou give clear feedback, set high standards, and lead by exampleYou communicate directly, honestly, and collaborativelyWho This Role Is Not ForYou want to manage people but not be close to the workYou prefer a big-corporate setup with layers, perks, and structureYou avoid tough client conversations or accountability when results dipYou need hand-holding or struggle with direct feedbackYou want a slow-paced, low-accountability environment this isnt thatWhy Join UpgrowWork directly with the founders and have a real voice in company directionLead a talented team ready for strong leadership and visionShape the future of the Paid Media department your ideas wont get stuck in red tapeGrow professionally faster than you would in a large corporationHybrid setup in San Diego : 34 days in-office, 12 days WFHCompensation & BenefitsBase salary : $100,000$105,000 per yearBonus incentives : client retention, account growth, NPSBenefits : 401(k) with company matchingUnlimited PTOLife insuranceSubsidized health, vision, and dentalSubsidized on-site parkingOn-site office gym facilitiesReady to build something exceptional?You've made it this far? Great! If youre a strategic paid media leader ready to make a real impact not just maintain accounts wed love to talk.

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