Associate Director of Digital Media

Overview

• The salary range for this position is $6,970 - $8,166 per month depending upon qualifications and internal equities and is non-negotiable.

Global Campus at San Diego State University strives to be a world leader in delivering innovative educational experiences to all learners, expanding opportunity and transforming lives. SDSU Global Campus serves as a primary University liaison with the greater San Diego community and provides a wide variety of academic and professional, credit and noncredit educational experiences designed to fit the lifestyle and expectations of international students, working adults and other lifelong learners. SDSU Global Campus provides a range of academic and career-training programs in online and hybrid modalities.

Reporting to the Executive Director of Marketing, the Associate Director of Digital Media will be responsible for developing and executing digital advertising strategies, managing campaigns across all channels (SEM, Programmatic, Video, Display, Social Media, etc.), analyzing and optimizing performance, maximizing budget efficiency, and supporting lead generation goals. In addition, this role will include leading and managing the digital marketing team. The Associate Director of Digital Media will identify, implement, and optimize new paid media opportunities, ensuring a cohesive and integrated approach across all paid channels. This position is essential to the organization's growth and will oversee the end-to-end management of all paid media campaigns, with a focus on maximizing ROI and brand visibility.

The Associate Director of Digital Media must possess a keen understanding of the digital marketing landscape. This role requires the ability to operate on both a strategic and tactical level, the ability to manage vendors and consultants / agency, manage multiple campaigns, deadlines, and budget, and the ability to contribute to creative and engaging brand expression.The Associate Director of Digital Media will also manage advertising on platforms such as Google Ad Network, Meta, LinkedIn, etc. and contribute substantively to the digital innovation and brand growth of SDSU Global Campus.

It is expected the candidate will have strong analytical, communication, and critical thinking skills with the ability to manage a diverse workload.

Responsibilities

The following information is intended to be representative of the work performed by incumbents in this position and is not all-inclusive. The omission of a specific duty or responsibility will not preclude it from the position if the work is similar, related, or a logical extension of position responsibilities. Job descriptions may be changed at any time based on the needs of the department. The Associate Director of Digital Media is responsible for but not limited to :

Strategy & Implementation (55%)

Data & Analytics (25%)

Project Management & Innovation (15%)

Other responsibilities (5%)

Qualifications

MINIMUM EDUCATION

MINIMUM EXPERIENCE

ADDITIONAL APPLICANT INFORMATION :

ADDITIONAL APPLICANT INFORMATION