Job Number:
2402680United States-Georgia-AtlantaNewell Brands:
Newell is a leading $8B global consumer products organization with over 24,000 employees and more than 60 beloved brands. In 2024, we installed a new global brand management operating model whereby the business is organized by global brands creating a consumer and brand first approach to winning in the marketplace.
Calphalon:
Calphalon® is a cookware brand for cooks who are passionate about the entire cooking experience - from prepping to plating.
Position Summary:
The Brand Brand, US position on Calphalon will focus on business results delivery in year and building for the next year within a specified Region. There will be a strong focus on base business management, optimizing in year plans to deliver financial metrics and supporting new products launching in year.
• Partner closely with global brand marketing team
• Work across the business units with all key functions – Sales, Manufacturing, Sourcing, Distribution, Customer Service, IT, Finance, HR, Legal – as well as centralized support teams to drive profitable sales for the Calphalon brand
• Conduct analysis regularly to understand why business lines are delivering or under delivering and providing recommendations to improve growth
• Understand the consumer target and consumer journey. Deliver effective and persuasive communication at key moments of truth to drive purchase intent and appeal
• Leverage eComm and DTC data to improve omnichannel performance
• Manage the business with an eye towards speed and focus on increasing profitability
The ideal candidate will bring at least 3 years of brand management and innovation leadership experience combined with proven ability to drive omnichannel growth in multiple sales channels.
Key Responsibilities:
· Supports the brand building leadership team to deliver the US P&L goals
· Helps build annual brand marketing and business plan
· Helps deliver revenue and profit targets by delivery key initiatives on time and in full
· Manage local allocated A&P budget
· Supports activation of local advertising campaigns adapted from global creative assets
· Supports PR and brand communication plans
· Partners with sales and customer planning to prepare presentations for key customers and ensure readiness for joint business planning
· Leverages analytics on share of shelf to inform innovation pipeline and build future portfolio that drives trade up, grows margin and increases share of shelf; Improve in market assortment
· Identifies top selling eCommerce items and partners with digital marketing team to create plans that invest in retailer media and affiliate marketing to grow market share
· Calculates the ROI of events, advertising and projects; Leverages data and an ROI mindset to select projects
· Analyzes promotional events and promotional plan; Partners with sales to recommend enhancements to the promotional plan
· Studies key competitors to identify the competition’s price and promotion strategy
· Support customer teams to unlock new distribution (selling decks, sell sheets, samples,
· Conduct in-market store checks quarterly
· Leads monthly SKU Heath Check process to ensure deletions occur and manages new SKU creation to stay within target
· Participates in media mix modeling process; Applies insights to improve business performance
· Understands consumer target and ensures everything serves the consumer target
Required Experience/Qualifications:
· A four-year college degree, MBA preferred.
· 3+ years of brand management experience
· Experience diagnosing business performance using tools like ACNielsen, IRI, NPD or other systems measuring POS and shipment data
· Prior experience in CPG (Consumer Products) or a Durables organization
· Exposure to consumer insights and leveraging analytics of primary and secondary research, emerging trends, POS results and competitor/category actions to drive leadership brand sales.
· Demonstrated ability to deliver results
Brand Manager, Calphalon (US) • Atlanta, Georgia, United States
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