Integrated Marketing Strategist (Hybrid Role M-W in office)

Integrated Marketing Strategist

Pet Supplies Plus is looking for an Integrated Marketing Strategist to join our Marketing team. This role will support the development of our omnichannel marketing strategy, executing online, offline, and in-store experiences that strengthen our relationships with Neighbors, Team Members, Pet Partners, and Franchisees. Acting as a strategic partner, this role will facilitate cross-functional collaboration between marketing, merchandising, store operations, and external partners to ensure alignment and impactful execution.

Reporting to the Senior Integrated Marketing Manager, this position will focus on supporting stores through cross-channel marketing strategies and campaign creation, while also assisting with channel management and day-to-day marketing operations. This role is ideal for someone with retail, startup, franchise, or agency experience, who thrives in a fast-paced environment and is passionate about customer engagement and brand storytelling.

Responsibilities / Qualifications

The Integrated Marketing Strategist key responsibilities include :

Creating and optimizing marketing campaigns including email, SMS, and automation-driven customer journeys, to improve customer retention and loyalty.

Developing, executing, and managing integrated marketing campaigns across digital, social, direct mail, in-store signage, and paid media to drive customer engagement and sales.

Ensuring seamless coordination between online and offline customer touchpoints, creating a cohesive customer journey.

Leading cross-functional collaboration with creative, merchandising, store operations, external agencies, and franchisees to align marketing initiatives.

Working closely with franchisees and field teams to develop localized marketing campaigns that drive traffic and sales.

Developing data-driven customer segmentation and personalization strategies, leveraging insights to enhance marketing effectiveness.

Maintaining meticulous project documentation, streamlining processes, and implementing operational efficiencies to enhance campaign execution.

Identifying challenges and implementing strategic solutions to keep campaigns on track and achieve desired results.

Demonstrating agility in managing multiple campaigns and priorities in a fast-paced, dynamic environment, taking ownership and accountability for delivering results.

Applying customer service and customer success principles to marketing strategies, ensuring an engaging and seamless experience for Neighbors.

Staying informed on retail trends, franchise marketing strategies, and omnichannel best practices, bringing innovative campaign ideas to the team.

PAWsome Integrated Marketing Strategist candidates will have :

5+ years of experience in marketing campaign creation and execution, with a background in retail, franchise, startup, agency, or multi-location businesses being a plus.

A bachelor's degree in marketing, Communications, Business, or a related field.

Strong knowledge of omnichannel marketing, customer journey strategies, and campaign execution.

Proven experience in developing and managing cross-channel marketing campaigns from concept to execution.

Proficiency in Salesforce Marketing Cloud, including Journey Builder, email / SMS marketing, and automation.

Strong project management and organizational skills, with the ability to manage multiple campaigns and deadlines simultaneously.

The ability to analyze performance data, draw insights, and make data-driven marketing recommendations.

Experience collaborating with merchandising, store operations, and external agencies to align marketing efforts.

Excellent collaboration and communication skills for working cross-functionally with internal teams and franchisees.

About Company

Pet Supplies Plus is focused on making it easier to get better products for your pet. With over 750 locations in 44 states, the stores have a streamlined design making it easy to navigate a wide assortment of natural foods, hard goods and pet services. Friendly, knowledgeable staff get to know each pet and their owner by name and provide playful store experiences to remind them just how fun it is to own a pet. Pet Supplies Plus stores are large enough to house an incredible variety of food and equipment, yet small enough to still feel neighborly. Pet Supplies Plus is ranked No. 21 overall in Entrepreneur Magazine's 2024 Franchise 500 list and is the Top Full-Service Pet Supplies Franchise for its exceptional performance in areas including financial strength and stability, growth rate and system size. For more information, please visit www.petsuppliesplus.com.

EOE STATEMENT

We provide equal employment opportunities to all applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, the company complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment.