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Senior Campaign Manager (Growth Marketing)

Senior Campaign Manager (Growth Marketing)

TiugoBoston, MA, US
30+ days ago
Job type
  • Full-time
Job description

Job Description

Job Description

Salary : About Tiugo

We are Tiugo Technologies, a launchpad for new developer platforms, helping software companies accelerate growth, increase operating efficiency and scale their business. Tiugo contains a suite of brands which are API-first, market-leading developer platforms focused on content creation and digital collaboration. Tiugos current family of brands include CKEditor, TinyMCE, ButterCMS and Uploadcare

Together our products have powered millions of software applications and websites. Enabling content and communication in everything from Microsoft to NASA, you might not know our name, but youve probably used our software.

Your role

As the Senior Growth Marketing Campaign Manager, youll play a key role in powering the pipeline engine of Tiugos marketing organization. In this role, you'll lead the planning and execution of strategic, high-impact campaigns designed to accelerate pipeline and drive meaningful expansion. Youll combine audience insights, compelling product messaging, AI-supported content workflows, and account-based strategies to deliver targeted, multi-channel programs that support sales-led growth.

Success in this role requires strong cross-functional collaboration. Youll work closely with Product Marketing, Sales, Account Management, and RevOps across all brands to coordinate demand efforts that not only convert, but scale efficiently.

Key Responsibilities

  • Build and scale outbound campaigns : Own the planning, execution and performance of multi-channel campaigns across email, social, paid and field marketing channels.
  • Apply an account-based lens to campaign planning, whether 1 : 1, 1 : few, or 1 : many. Leverage firmographic, technographic, and intent data to guide targeting and personalization. Partner closely with Sales and Revenue Operations to align campaigns with strategic accounts and buying committees.
  • Work with Revenue Operations to develop data-informed target account lists, and collaborate with Product Marketing to deliver high-impact content and messaging tailored to personas within target accounts
  • Partner with Account Management to identify whitespace opportunities and create and implement strategic programs to drive expansion
  • Harness AI and Workflow Automation : Use large language models to streamline content creation and platforms like Common Room to automate workflows and campaign triggers. Enable rapid experimentation and improve operational efficiency.
  • Monitor and analyze key funnel metrics to assess campaign impact. Use attribution insights to improve conversion rates, accelerate pipeline velocity, and expand on high-performing initiatives.

What do we need from you?

  • A minimum of 5 years in B2B SaaS marketing with at least 2+ owning outbound campaigns or revenue growth / expansion strategies
  • Demonstrated success leading large-scale ABM programs with measurable pipeline and revenue impact across multiple customer segments
  • Deep expertise in buyer intent data and GTM AI technologies (e.g., 6sense, RB2B, Common Room, etc.)
  • Hands-on experience designing and optimizing prompts to guide AI models in analyzing existing customer product usage patterns, providing industry and persona insights, and suggesting actionable GTM plans
  • Strong analytical skills with the ability to translate complex data into actionable insights and strategic recommendations
  • Comfortable taking initiative and building programs from scratchowning everything from planning to performance tracking.
  • Proven ability to build cross-functional alignment across Sales, Marketing, and RevOps
  • What will give you an edge?

  • Experience in marketing to a developer audience
  • Proven success operating in fast-paced startup environments, with the agility to launch quickly, respond to market signals in real time, and pivot campaign strategies when needed.
  • Strong cross-functional influence, particularly in aligning marketing with Sales, Account Management, Product Marketing, and RevOps to accelerate pipeline velocity and improve conversion
  • Why join our team?

    Our people are a huge part of what makes Tiugo a great place to work! Aside from a great team, some of our benefits include :

  • Competitive medical, PTO, and retirement benefits
  • Extra paid leave and dedicated funds to pursue personal development (up to 5 days and $1500 a year based on tenure)
  • Access to a mental health and wellbeing platform with 24 / 7 dedicated psychological support, and targeted programs to promote wellness
  • Birthday leave
  • Fully remote work options
  • This position may require working times outside of normal business hours to accommodate the needs of a distributed team and ensure deliverables are met across different time zones.
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    Marketing Campaign Manager • Boston, MA, US

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