Senior Marketing Manager, Media

Overview

The Senior Marketing Manager, Media is responsible for defining the overall strategy for communications through digital channels, including email, online advertising, mobile advertising and social media. Responsible for defining audience goals, channel KPIs, channel ROI, metrics, media distribution optimization and content execution. Will define execution plans to leverage digital channels as part of multi-channel marketing campaigns, in order to meet the organizational marketing objectives.

Responsibilities

Media Channel Strategy & Activation

• Define and execute the overall communication activation plan across full-funnel channels (paid and owned, digital and traditional), including channel goals, KPIs, audience definitions, engagement metrics, and campaign execution guidelines.
• Lead daily, weekly, and seasonal media planning and activation across channels and platforms inclusive of paid and owned.
• Manage team responsible for executing in-house social and email.
• Serve as primary liaison with media agencies, ensuring strategic alignment, performance accountability, timelines, and budget stewardship.
• Assist Director of Marketing Communications in managing the digital advertising budget to ensure optimal investment across platforms; responsible for holistic program budget view.
• Leads relationship with key vendors (Marigold, Soci) to identify and unlock capabilities to drive households and loyalty.
• Develop and refine linking strategy, look-a-likes and suppression across channels.

Reporting & Optimization

Loyalty Program Activation

Team Development & Resource Management

Qualifications

#LI-JE1