Digital Content Management Specialist

JOB DESCRIPTION

Essential Duties & Responsibilities

Performs a combination of duties in accordance with departmental guidelines :

• Owns and manages web publishing request and intake process such that requests are efficiently assessed, prioritized and completed in a fashion that both meets the business’ requirements while adhering to digital experience best practices
• Partners with Product Owner / Product Manager to define, develop and test new features and functions for CNA’s external websites.
• Partners with Marketing and Business Unit colleagues on cross-functional digital campaign initiatives to ensure alignment with business goals and a cohesive experience for users visiting CNA’s websites from multiple digital channels.
• Manages the strategic direction and definition of day-to-day website initiatives / requests in support of CNA’s digital strategy and business goals.

Creates and manages enterprise partnerships, coordinating with technical and non-technical staff to ensure full web stakeholder integration and goal attainment.

Utilizes digital analytics and feedback solutions to gather valuable insights and data, enabling informed and strategic decision-making.

Carefully analyzes user behavior, preferences and feedback to aid with delivering an intuitive and engaging user experience.

• Conducts quality assurance testing and assists with accessibility reviews to implement necessary web improvements while adhering to industry best practices.
• Contributes to creative direction and enforces visual standards / design for website user interfaces that align with CNA's brand strategy and design standards.
• Creates and arranges web graphics to optimize palette, size, speed, navigation, structure and web page layout.
• Coordinates cross-functional group of CNA.com stakeholders by assigning, documenting and communicating content publishing roles, responsibilities and rules to ensures that content is kept current and relevant.
• Stays current on web design, accessibility and technology trends, as required.

May perform additional duties as assigned.

Reporting Relationship

Typically Product Manager, Director (or equivalent) or above

Skills, Knowledge & Abilities

• Excellent knowledge and experience using content management systems (Drupal), analytics tools (GA4), web optimization and experience management (Siteimprove / Qualtrics) and project management tools
• Solid interpersonal and collaboration skills that support working with internal and external cross-functional stakeholders
• In-depth understanding of website architecture and experience, including A / B testing methodologies and best practices
• Ability to assess new technology, platforms and design criteria in a structured, enterprise-friendly fashion
• Expertise in applying industry user interface design standards and best practices to produce usable, accessible, intuitive websites and software applications.
• Solid understanding of company and department goals. Understands customers and distributors to ensure that projects are properly targeted.
• Proven organizational skills, with the ability to multi-task and follow through in a timely fashion
• Attention to detail; strong emphasis on accuracy
• Solid verbal and written communication skills
• Working knowledge of current design software (Illustrator, Photoshop, etc.) and HTML / CSS
• Knowledgeable regarding current web content accessibility guidelines (WCAG) as defined by the World Wide Web Consortium (W3C) Web Accessibility Initiative (WAI)

Education & Experience

• Bachelor’s degree in digital marketing, website design, web development or equivalent
• Minimum five years web management experience including knowledge of Drupal Content Management, Google Analytics, Robohead project management (or similar) and Adobe Photoshop.
30+ days ago