Global Practices Marketing Manager

Global Strategic Alliances Marketing Manager

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact. To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital venturesand business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

To further support the growth and development of BCG's business marketing capabilities, we are looking for a Global Strategic Alliances Marketing Manager to join our team. In this role, you will play a critical part in supporting our strategic alliances marketing engagements. Strategic alliances are a key part of continuing to progress the way the firm meets the ever-evolving needs of clients and markets. You will be working as part of the Global Practices Marketing, BCG X Marketing, and Global Alliances teams helping to design and drive joint alliance marketing programs, building awareness of alliance capabilities and value propositions, as well as support the planning and execution of our event portfolio of strategic technology and services partners. You will be instrumental in defining and integrating a cross-firm marketing strategy, building plans and executing campaigns across a mix of digital marketing, events, social media, case studies, thought leadership, as well as internal and external communications.

We are looking for a strong candidate with a unique mix of executive-level content development, communication, consultative / analytics, project management, and organization skills, as well as deep experience working successfully in BCG's global and virtual matrixed environment.

There are a handful of attributes that are required to be successful in this role. We expect that you will have a consultative approach and deep experience in developing marketing plans, while also managing the day-to-day support of business and go-to-market priorities. Further, you'll need to work in a collaborative yet dynamic environment, interfacing with external alliance partner counterparts, so an ability to build relationships and be a committed agent of change is mission critical. Finally, an enthusiastic attitude and eagerness to test, learn, and adapt in unlocking potential in projects, programs, and people will be useful on a daily basis.

Content & Messaging : Guide BCG Alliance teams on the development of value-maximizing '1+1=3' offering messaging to solve our clients' expanding needs, focusing on transformation at scale.

• Be able to define messaging that supports critical and dependent work streams, such as Analyst Relations, Public Relations, and digital leadership stakeholders to drive programmatic engagement. Provide direction and oversight as needed.
• Coordinate with internal and external colleagues to create and curate to ensure marketing materials are up to date and capture / codify cross-portfolio learnings to scale.
• Jointly develop leading case studies and thought leadership pieces to showcase alliance success and benefits.

Events and SATT : Support the planning and development of BCG's presence and priority partnership marketing events, including the strategic evaluation of priority events, contract evaluation and negotiation, interfacing with BCG Events Center of Excellence to deliver best in class events.

Amplification : Building from the external marketing messaging, create and execute integrated campaigns that support BCG as a leader in the digital and technology consulting market.

Relationship Management : Build deep relationships with BCG leaders, Alliance account team, BCG marketing teams, and key external marketing partners within our alliances portfolio to plan and execute partnership activations.

Strategic Planning & Coordination : Ensure effective and timely communication and coordination of the alliance marketing plans, activities, and campaign execution results to key stakeholders.

What You'll Bring

Who You'll Work With

You will be working as part of the Global Practices and BCG X Marketing teams led by the Global Alliances Marketing & BCG X Marketing Senior Director and championed by BCG's Chief Marketing Officer. You will work closely with our Global Alliances team, BCG X Marketing team, ONE Marketing & Communications team and other PA Marketing and leadership teams to bring our go to marketing plan to life.

Additional info

In the US, we have a compensation transparency approach.

Total compensation for this role includes base salary, annual discretionary performance bonus, retirement contribution, and a market leading benefits package described below.

This is an estimated range, however, specific base salaries within the range depend on various factors such as experience and skill set. It is not common for new BCG employees to be hired at the high-end of the salary range. BCG regularly reviews its ranges to ensure market competitiveness.

In addition to your base salary, your total compensation will include a bonus of up to 16% and a generous retirement contribution that starts at 5% and moves to 10% after 2 years.

All of our plans provide best in class coverage :

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws. BCG is an E-Verify Employer. For more information on E-Verify, click here.