Regional Director of Marketing & Ecommerce

Regional Director of Marketing & E‑Commerce

Reports to the Senior Vice President of Sales & Marketing and leads a team of three Regional Marketing and E‑Commerce Managers. The role drives revenue, increases market share, and enhances brand awareness across Highgate’s owned and managed properties in Hawaii. Additionally, the Director oversees the hotel’s e‑commerce initiatives, manages online distribution channels, optimizes website performance, and maximizes online revenue opportunities.

Compensation

USD $130,150.00 / Year – USD $150,000.00 / Year (Yearly)

Location

Alohilani Resort Waikiki Beach, US-HI-Honolulu, Hawaii. The resort blends indoor and outdoor luxury, features a 280,000‑gallon oceanarium, and offers a saltwater infinity pool with private cabanas.

Company Overview

Highgate is a premier real‑estate investment and hospitality management company recognized as an industry innovator. The company’s portfolio exceeds $20 B in asset value, generates over $5 B in cumulative revenues, and operates in U.S. gateway markets and international regions.

Responsibilities

• Develop strategic KPIs and set performance goals in partnership with property leadership teams.
• Build annual Marketing & E‑Commerce budgets and collaborate with SVP of Sales & Marketing, GMs, DOSs, and DORMs.
• Deploy print, digital, and social media strategies based on competitive data, demand analysis, and market mix management.
• Collaborate with DOSs to support all sales‑impacted market segments including BT, GDS, B2B groups, and Luxury Consortia.
• Manage relationships with third‑party vendors, agencies, and partners to maximize ROI.
• Liaise with Food & Beverage team to support menu design and B2B marketing efforts for local and group catering.
• Ensure hotels have adequate online presence and visibility to drive online channel performance, overseeing hotel digital direct channels, retail management, and social media.
• Assist hotels in improving work efficiency, developing & controlling content quality from the hotel’s perspective to drive more traffic and enhance conversion rates.
• Audit proposals and recommend use of technologies and platforms for test‑and‑learn applications to drive competitive advantage, revenue, and ROI.
• Drive increased market share and revenue through focused hotel‑level activity.
• Provide hotels with comprehensive guidelines and best practices across various subjects and topics, focusing on revenue‑generating activities.
• Lead and develop content creation process for hotels to enhance the overall experience of Highgate Hawaii’s branded digital outlets.
• Support general tactical SEO initiatives such as keyword research, meta titles, and local search optimization.
• Analyze website performance metrics, booking data, and customer feedback to optimize the online booking experience and drive direct bookings.
• Support all new opening hotels and assets.
• Provide insight into performance by channel, geography, and hotel level.
• Develop, lead, and plan strategies to optimize brand presence and ensure Highgate hotels are best represented on third‑party sites such as OTA’s.

Qualifications

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