Territory Product Specialist

Territory Product Specialist

The Territory Product Specialist partners with assigned Sales Division to assist in driving sales and new customer acquisition by providing technical and feature knowledge of products to various audiences. The position provides effective product training strongly promotes the development of our Brand within the dealer organization, customers, and other Employees. Performs comparisons to competitive equipment and demonstrates equipment. This role supports a specified Region and company Product Department(s) for multiple product lines.

Partners with Region Team to determine engagement with assigned dealer partners to achieve Region goals through new customer acquisition and retaining existing customers.

Schedules activities such as, but not limited to, dealer calls, demonstrations, customer visits, farm shows, and participates in open houses and training sessions in coordination with the Region Team, etc.

Assists dealer partners with assessing customer (end-user) operational technical needs and advises on the best suitable product for operation for product and precision farming technology.

Effectively communicates and demonstrates technical and feature knowledge of products as well precision farming products-GPS steering, mapping, telematics, etc. to dealer sales partners, end-users, internal personnel, and others as required.

Performs product training and product demonstrations with dealer partners, Region Team, customers and qualified sales leads and supports start-up of new customers. Assists with Customer clinics / training as required.

Sets up and demonstrates equipment as requested and needed. Ensures proper documentation and submission of demo reports / records in Customer Relationship Management (CRM) tool (e.g. Salesforce).

Performs field evaluation of equipment and formulates feature / pricing comparisons.

Supports Product Management with creation of product material such as training, F / B materials, comparisons, etc.

Partners with the COA Sales Organization to recommend feature improvements in order to effectively support product sales.

Leads and participates in internal and external training programs.

Provides technical promotion and support at farm shows and group presentations.

Supports Product Management in new product evaluations and testing as needed e.g. pre-series machinery

Adheres to established company values, practices, policies and procedures at all times. Follows and supports compliance with all applicable safety rules, laws, regulations and standards.