Director, National Retail

Director, National Retail

Job Locations

US-NY-New York

Job ID

2025-2172

# of Openings

Category

Revenue / Merchandising

About Us

Girl Scouts of the USA

Founded in 1912, Girl Scouts of the USA (GSUSA) is the preeminent leadership development organization for girls and the leading authority on their healthy development. Millions of Girl Scout alums across the country and the world have gone on to achieve incredible things and make a tremendous impact in fields ranging from public policy, medicine, journalism, and athletics to international relations, science, technology, art, and entertainment.

As a mission-driven organization, Girl Scouts of the USA champions girls as they explore their worlds, try new things, and develop the courage, confidence, and character to make the world a better place. From stargazing during a first overnight camping trip to building robots, navigating a rocky hiking trail, working together on a community project, and learning about the importance of environmental stewardship, Girl Scouts of all backgrounds and abilities can unapologetically be themselves as they rise to meet new challenges and discover the issues that matter most to them. Along the way they learn the power of friendship, connection, and teamwork.

Girl Scouts are doers, innovators, problem-solvers, creators, and dreamers, and the GSUSA team is here to center, support, and inspire them, working with 111 local councils across the country and USA Girl Scouts Overseas to deliver our life-changing Girl Scout Leadership Experience.

We seek out, explore, cultivate and secure strategic partnerships and launch new ventures that significantly increase investment in girls through the Girl Scouts Movement. The investments our partners make are critical to fulfilling Girl Scouts' mission. We cultivate relationships through traditional philanthropy, corporate partners, government support and through leveraging the brand for alternative revenue streams. We also lead the charge in identifying, engaging and activating our more than 50 million alum. We steward and lead out on the activation of all funded national partnerships. We build and encourage collaboration between councils and GSUSA to leverage the Movement's existing and potential investors to further the transformational leadership experiences of more than 1.7 million girls and 750,000 adults.

The Revenue Office / Girl Scout Merchandise leads merchandising, licensing, product sales, and other revenue streams, which in turn fund both Girl Scouts of the USA programming and administration and local council revenue. The teams at this division include e-commerce, operations, retail, licensing, and the famous Girl Scout Cookie Program and work closely with all the other communities to bring products to market for our Girl Scouts and the general public.

You Will

Girl Scout Merchandise (GSM) at GSUSA is seeking a Director, National Retail to lead and strengthen the wholesale and retail business across our Council retail partners. This role focuses on building Council business capability and driving growth through insight, coaching, and partnership - with success measured not only by wholesale sales but by Councils' improved in-store and digital retail performance, customer engagement, and profitability.

The Director will establish a national retail performance framework that supports data-driven decision-making, consistent KPIs, and scalable tools that enable Councils to optimize their local retail businesses. The ideal candidate has deep experience in multi-unit or franchise retail management, performance analytics, and collaborative leadership across complex federated organizations.

Essential Responsibilities

Wholesale & Business Leadership

Lead national strategy for the wholesale and Council retail channel, including sales, margin, and retail KPI performance.

• Develop and execute growth plans aligned with GSM product, marketing, and ecommerce strategies.
• Oversee Council ordering cycles, assortment planning, and demand forecasting to optimize wholesale and sell-through performance.
• Partner with the GSM Buying and Planning teams to ensure product mix and inventory alignment with Council needs and national campaigns.
• Identify emerging trends and opportunities to expand Council participation and revenue through new programs, assortments, or omnichannel initiatives.

Performance & Partner Development

Collaboration & Influence

Required Competencies

Required Technical Skills

Office 365 or similar suites

Fluency in PowerPoint or similar presentation software

Fluency in Microsoft Excel or similar software

Fluency in BI tools (Looker, Power BI, or similar data analytics software)

Experience with Salesforce or NetSuite a plus.

You Need

SALARY RANGE : $140,000 - $160,000

This represents the present low and high end of the pay range for this position. This pay range is only applicable to NYC Metro-based employees, on a hybrid schedule. Actual pay will vary based on various factors, including but not limited to experience.

FEATURED BENEFITS : What We Offer :

Girl Scouts is powered by people, and we encourage our team members to be their best selves in and out of the office. We place a high priority on flexibility and offer a competitive employee salary and benefits package that includes :

Paid Time Off :

GSUSA offers 20+ days of paid time off, 2 floating holidays, as well as 9 workplace holidays per year. GSUSA staff also enjoy a paid holiday year-end office closure between Christmas and New Year's.

Other Benefits :

WORK ENVIRONMENT : This job operates in a professional office environment.

Position Type : This is a full-time, hybrid position with 2 days on site required. GSUSA is based in New York City.

AAP / EEO Statement : GSUSA is an equal employment opportunity employer.

Travel Requirements

0-10%