Growth Marketing Analyst

Growth Marketing Analyst

Fanatics Collect is a global product and technology group dedicated to revolutionizing the world of collectibles. Every single day our team of experienced product leaders, engineers, and operators obsesses over how to create the ultimate collector experience with our products : Topps.com, the direct to consumer ecommerce platform of the Topps brand, Fanatics Collect, the most trusted and dynamic collector focused marketplace, and our collector focused live shopping platforms, Fanatics Live and Voggt. We have the unique advantage of being backed by Fanatics - the world's largest sports merchandiser, with more than 900 global sports relationships, 90+ million reachable fans, and exclusive licensing deals with the MLB, NFL, and NBA among many others - but we're a nimble, ambitious team building products from the ground up. If you're passionate about building world class products and share our love for sports fans and collectors, Fanatics Collect offers an exciting opportunity to be part of a dynamic team creating the future of collecting.

As a Growth Marketing Analyst, you will play a key role in accelerating user growth, engagement, and lifetime value across Fanatics Live, Collect, and Topps. Bridging acquisition and lifecycle marketing performance, you'll analyze data across paid and owned channels to uncover insights that fuel conversion, retention, and revenue growth. You will partner closely with Growth, Lifecycle Marketing, and Product teams to build a unified customer journey and optimize ROI through strategic, data-driven insights.

Responsibilities :

• Analyze user acquisition (UA) channel performance across paid social, search, influencer, affiliate, and app stores to improve CAC efficiency.
• Partner with the Growth Marketing team to evaluate multi-channel campaign impact and user cohort behaviors.
• Develop dashboards and reports tracking CAC, ROAS, LTV : CAC ratio, and purchase conversion rates.
• Support marketing attribution modeling, cohort analyses, and funnel diagnostics.
• Monitor lifecycle KPIs including CLV, churn, and engagement across email, push, SMS, and in-app messaging.
• Identify retention drivers and high-performing segments to inform loyalty and reactivation strategies.
• Design and evaluate A / B and multivariate tests to optimize creative, targeting, and messaging.
• Create consistent testing and reporting frameworks across Growth and Lifecycle teams.
• Summarize and present performance insights to stakeholders, translating analytics into actionable strategies.
• Collaborate with cross-functional partners in Marketing, Product, Analytics, and Data Engineering to enhance data infrastructure and measurement capabilities.

Qualifications :