Analyst, G&L Product Marketing

Marketing Analyst

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

American Express Global Commercial Services (GCS) offers powerful backing and support that helps companies of all sizes gain financial savings, control and efficiency. We provide a suite of payment and lending products, solutions for travel and everyday business spending, cross-border payments, global currency solutions, and business financing. The Global Commercial Services Marketing team is responsible for creating an end-to-end marketing strategy for our prospect & customer segments around the world.

Within Global Commercial Services Marketing, the Global and US Large Enterprises (G&L) Marketing vision is to deliver essential value to Prospects and Field colleagues through best-in-class B2B marketing. We collaborate with trusted internal and external partners to create globally recognized marketing assets to support our marketing initiatives and Field partners. This team owns and drives all G&L Marketing programs and are looking forward to fueling continued growth in 2026 and beyond. The Analyst will contribute to the G&L Marketing vision by owning or supporting digital product marketing initiatives, enhancing existing channels or processes, and successfully executing campaigns (from initial submission to final approval) within the G&L Product Marketing team. The Analyst will also collaborate with Marketing Analysts & Managers, Product, Legal and Compliance, among others, to define campaign strategy. This role will then work with critical external partners to build and launch campaigns / assets into production. Analyst will have the opportunity to learn specialized skills such as project management, product marketing, reporting, and relationship management, as well as becoming an expert on American Express systems, tools and cross functional teams. This person will join a dynamic and cross functional team, collaborating closely with partners across the Enterprise to support a critical and strategic priority for the company driving adoption and engagement via clear, consistent, and compelling messaging to Decision Makers and Program Administrators in the G&L.

Key Responsibilities :

• Own the end-to-end development of product marketing campaigns, including initial creative briefing, applying legal feedback, socializing assets with field partners and other marketing teams, aligning on strategy and measuring effectiveness post-launch.
• Build relationships with GCS Marketing team members and compliance reviewers to enhance cross collaboration.
• Own and lead close partnerships with external vendors who are crucial to campaign success.
• Keep a pulse on what channels, capabilities and tools broader marketing teams are leveraging to constantly improve and evolve our own programs.
• Become an expert and go-to resource for product marketing campaigns.
• Manage team budget process.
• Proactively communicate marketing progress, timelines, critical updates and upcoming priorities to leaders.

Minimum Qualifications :

Preferred Qualifications :

Salary Range : $65,500.00 to $102,500.00 annually bonus benefits.

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors. We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally :

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and / or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

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Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.

Job : Marketing

Primary Location : US-New York-New York

Schedule : Full-time

Req ID : 25021834